Creating Compelling Customer Value Propositions - PDF

Creating Compelling Customer Value Propositions
Perhaps the most difficult among the many challenges facing business owners in today's crowded market, is the ability to effectively communicate their story. What value do their products and services deliver? To whom are they delivered, and how? The key to winning business, selling more, and earning higher margins is in this FREE e-Book. Learn how to create clear, easily-articulated customer-focused value propositions; and how to communicate them to your customers in a convincing way...
This is only a PDF preview of first few pages of Creating Compelling Customer Value Propositions by Mark Neely. Please download the full version to read the complete book.
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