Make Sense of Google AdSense – and make money! .....................................4
What is Google AdSense? ................................................................................5
AdSense is an application of AdWords beyond Google.com.............................6
How the Ads Get On Your Site..........................................................................7
Google AdSense programs: Choose your weapon(s)! ......................................8
AdSense for content ................................................................................................. 8
Blocking Ads – you choose....................................................................................... 9
Reviewing and filtering Ads – semi-automatic .......................................................... 9
Allowing the publisher to select an ad ...................................................................... 9
The look-and-feel of Ads can be customized............................................................ 9
Tools for analysis...................................................................................................... 9
AdSense for Search................................................................................................ 10
Google AdSense Premium service ......................................................................... 10
Part 1: Join the AdSense Program ..................................................................13
Understanding Google policies........................................................................13
Content – The Key to AdSense! ......................................................................13
Part 2: The 5-Step Plan to Success .................................................................15
Step 1 - Formatting Ad Blocks.........................................................................15
Step 2 - Ad Placement.....................................................................................16
Step 3 - Researching Keywords ......................................................................17
Step 4 - Developing Content ...........................................................................19
Step 5 - Tracking and Reports.........................................................................20
URL Channels ........................................................................................................ 21
Custom Channels ................................................................................................... 21
Server Logs ............................................................................................................ 22
Part 3: Summary and Additional Resources ..................................................23
AdSense Do’s and Don’ts................................................................................23
Do’s......................................................................................................................... 23
Don’ts...................................................................................................................... 24
Two More AdSense Opportunities: RSS and Blogs ........................................25
Adding Google Ads to your RSS feeds................................................................... 25
Placing AdSense ads on your Blogs....................................................................... 25
Summary............................................................................................................27
Further AdSense Resources ...........................................................................27
Tools and Scripts.............................................................................................27
AdSense Information Websites and Tutorials..................................................28