AdSense Revenue Exposed HTML version

Part 2: The 5-Step Plan to Success
Once you’re accepted, you want to maximize the opportunity. In this section, we
look at some of the most effective strategies for generating optimum revenue
from the Google AdSense program.
Step 1 - Formatting Ad Blocks
You can let Google decide for you the type of ads that will be displayed on your
webpage, but as the website publisher, you may be in a better position to decide
what ads suit the content of your website and how you would like them displayed.
To the extent possible, whether chosen by Google or you, make the ads seem
like part of the site itself.
Most internet marketing experts believe that the ads on your website have a high
probability of getting clicked if they blend in with the rest of the content of your
web page. Factors such as color scheme, font size and type, and the
appearance of your ad should match your web page. Borders are optional and
we think often you should opt out – why put a box around the ad that says “Hi!
I’m an ad!”?
Also, regardless of other design choices, text links should be blue. Why are text
links blue? For the same reason Henry Ford said of the Model-T “They can have
any color they want so long as it’s black.” They just are.
Though we think text ads are generally better than graphic ads, also known as
image ads, Google does offer them with the program.
Actually, you don’t need to struggle much with whether graphic ads or text will be
better on your pages, as Google’s technology will suggest whether an image ad
or a text ad will be more suitable and which will earn you maximum revenues
(since you earn part of they earn, they have motives to get this mix right).
However, it remains totally up to you whether you wish to run image ads or text-
based ads. You can select only image ads, or text ads or a combination of both
© Copyright 2006 by Michael Rasmussen and Jason Tarasi - All Rights Reserved.