A Simple Exposition of the Principles of Psychology in Relation to Advertising HTML version
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A SIMPLE EXPOSITION OF
THE PRINCIPLES OF PSYCHOLOGY
IN THEIR RELATION TO
WALTER DILL SCOTT, Ph.D.
Professor of Applied Psychology and Director of the
Northwestern University; President of the Scott
Director of the Bureau of Salesmanship Research,
tute of Technology, Former President of the National
Association of Advertising Teachers, Colonel, U.S.R.;
" The Psychology of Public Speaking,"
*' Increasing Human EflSciency in Business,"
" Influencing Men in Business."
SMALL, MAYNARD & COMPANY
By WALTER DILL SCOTT
Copyright, 1908, 1910, 1921