15 Questions About Social Media

Author:

Downloads: 107

Pages: 45

Published: 7 days ago

Rating: Rated: 1 times Rate It

  • 1 star
  • 2 stars
  • 3 stars
  • 4 stars
  • 5 stars
Book Description HTML

Does all the hype surrounding social media make sense? Isn't it time that somebody tried to deconstruct all this bullshit? What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media? What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter and Facebook? Do people really want to "engage" with brands? Do companies really want to have "conversations" with their customers? What is the value of a Facebook "like"? What is "organic reach"? What happens now that the free lunch is over?

ABOUT THE AUTHOR

Massimo Moruzzi

I have worked or consulted for a number of start-ups from more countries than I can probably remember: Germany (Ciao.com); France (Meetic); Italy (Ennunci); Sweden (Twingly); Italy/Ireland (Zzub); Denmark (Atosho); Spain (Ducksboard); Italy/UK (VoiceMap); and Canada (Transit App). I started a blog at dotcoma.it well before it was fashionable to do so, and later wrote a book: What Happened To Advertising? What Would Gossage Do?

Author's Social Media:   Twitter Account

Other books by author...

  • 15 Questions About Native Advertising
    15 Questions About Native Advertising Advertising by Massimo Moruzzi
    15 Questions About Native Advertising
    15 Questions About Native Advertising

    Reads:
    18

    Pages:
    43

    Published:
    Feb 2019

    Is native advertising something new, or just a new name? Is it the same as content marketing? How does it relate to social media marketing? Does native advert...

    Formats: PDF, Epub, Kindle, TXT

  • 15 Questions About Online Advertising
    15 Questions About Online Advertising Advertising by Massimo Moruzzi
    15 Questions About Online Advertising
    15 Questions About Online Advertising

    Reads:
    22

    Pages:
    46

    Published:
    Feb 2019

    The real question of course is: Does online advertising work? Unfortunately, it's impossible to give a simple answer to this apparently straightforward questi...

    Formats: PDF, Epub, Kindle, TXT

You may also like...

  • 15 Questions About Native Advertising
    15 Questions About Native Advertising Advertising by Massimo Moruzzi
    15 Questions About Native Advertising
    15 Questions About Native Advertising

    Reads:
    18

    Pages:
    43

    Published:
    Feb 2019

    Is native advertising something new, or just a new name? Is it the same as content marketing? How does it relate to social media marketing? Does native advert...

    Formats: PDF, Epub, Kindle, TXT

  • 15 Questions About Online Advertising
    15 Questions About Online Advertising Advertising by Massimo Moruzzi
    15 Questions About Online Advertising
    15 Questions About Online Advertising

    Reads:
    22

    Pages:
    46

    Published:
    Feb 2019

    The real question of course is: Does online advertising work? Unfortunately, it's impossible to give a simple answer to this apparently straightforward questi...

    Formats: PDF, Epub, Kindle, TXT

  • No Nonsense Niche Selection
    No Nonsense Niche Selection Advertising by Rob Harris
    No Nonsense Niche Selection
    No Nonsense Niche Selection

    Reads:
    452

    Pages:
    40

    Published:
    May 2016

    Get niche market ideas for your business and find out if they're profitable. Includes free bonus from 6 figure marketer.

    Formats: PDF, Epub, Kindle

  • Building a Brand is Like Building a House
    Building a Brand is Like Building a House Advertising by Roger Lindeback
    Building a Brand is Like Building a House
    Building a Brand is Like Building a House

    Reads:
    1344

    Pages:
    120

    Published:
    Feb 2016

    Over the years I've had a lot of conversations revolving around branding. So I've come up with a simple metaphor to help explain it.'Building A Brand Is Like ...

    Formats: PDF