13 Pillars of Internet Marketing HTML version

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Pillar #5 – Paid Advertising
Paid advertising is an essential part of most internet marketing campaigns. I
would like to focus on two key paid advertising methods, both of which I
consider to be an essential part of any internet marketing campaign.
1) Pay per click advertising - using services like Google AdWords
2) Major directory submissions – getting your website featured in major
directories such as the Yahoo! directory.
Pay per click
Although there are hundreds of different pay per click networks, I’d like to
concentrate of three of the biggest…
Google AdWords
Google AdWords is by far the largest pay per click network – it has access to the
largest amount of prospective customers, so it’s the best place to start.
In order to use Google AdWords, you need to create a Google account – it’s free
to do this. Once you login you will be able to view instructions of how to get
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