1001 Newbie - Friendly Tips by Bob McElwain - HTML preview
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The Search Engine Game
Are You Losing The Search Engine Game? - You are, if you're sweating to get and hold #1 positions.
The Magic Keywords - One approach to finding keywords. then finding even better ones.
The Keyword Lottery And How To Win - Pages that rank well are no help unless somebody enters keywords used.
Spider Friendly Content Pages - Content is king! Great content must be central to your site