Chapter 5
The Search Engine Game
While it is true search engines and directories can bring lots of hits to your site, generating those hits can take far too much time. The better approach may be to do what can be done easily, then turn to other promotional tasks.
Are You Losing The Search Engine Game? - You are, if you're sweating to get and hold #1 positions.
The Magic Keywords - One approach to finding keywords. then finding even better ones.
The Keyword Lottery And How To Win - Pages that rank well are no help unless somebody enters keywords used.
Spider Friendly Content Pages - Content is king! Great content must be central to your site.