10 Basics for Starting Your Online Business by Brian Street - HTML preview

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3. Product Conception

Many people go through life wishing they could sell something and become instant millionaires. It rarely works this way, but the possibility still tugs at us and we’re always looking for the “magic solution” to our financial stresses.

In order to develop a good product line, you have to look at the marketplace. What are consumers buying? What’s being heavily advertised? You know it takes money to market your products, so the successful companies will be advertising greatly because they can afford to.

Is there a need that’s not being met? Many success stories come out of regular consumers who couldn’t find a particular product to solve their own problems, so they invented one themselves to help others!

Many thriving online businesses do nothing but sell information on the ‘Net. Information is the hottest commodity, and almost anyone can do it with very little upfront investment of money.

Think about your own personal experiences. What skills do you have that cause people come to you for help? Are you a wiz at writing? Do you have a knack for investing or real estate solutions?

You can write an eBook to sell on the ‘Net and rake in a lot of money – just for sharing your knowledge with others! Why are eBooks so popular? For several reasons, including the fact that they can be purchased and read in seconds from the comfort of your own home.

No bookstores. No traffic. No-hassle returns on most sites. Plus, eBooks usually come with a package deal, so customers get bonus materials just for ordering. This can be an extra eBook, a teaser eBook (a shorter version of the same book, highlighting a few excerpts), or a membership to a free Ezine.

If you aren’t confident in your writing skills, but have an idea you’d like to see in print, consider hiring a professional to do it for you. Writing consultants can research and write about topics quickly and gear them toward consumers for about $20 per page.

Products that are already created can be sold in affiliate programs. The advantages of marketing someone else’s products or services are many, including time savings, low monetary investment (and risk), and less work. If that appeals to you, at least as a stepping stone to “bigger and better,” then the perfect starting place is Empowerism.