Ebay Marketing 101: Everything You Need to Know About Buying and Selling on Ebay by Nikki Thomas - HTML preview

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Introduction:

Getting Started on EBay

You’ve probably heard about how much money can be made on eBay. With dreams of quick riches and easy money, you are probably ready to jump in with both feet – right now! The best thing you can do if you are serious about making money with eBay, however, is to slow down. In fact, just stop for a minute. Don’t rush straight in. Take your time, and do it right.

EBay has over 100 million members. Think about that number for just a minute or two. When you get your eBay business set up, that is how big your customer base will be – instantly. 100 million people - 100 million people who are just waiting for you to get set up and running so that they can throw money at you!

Well, not quite. It is true that there are over 100 million members, but at this point, they don’t know that you exist. In fact, no matter how well you do on eBay, most of them will never know that you exist.

100 million is a very large number. The most successful eBay sellers started out as buyers – and you should too. This will give you a sense of how everything works. It will also show you how things are from the buyer’s side of the fence. Let’s call this period of time ‘consumer research.’
You are literally studying how eBay works, from a customer’s point of view. You may not realize this, but this eBay buyer experience will actually make you a much better seller – right from the very start. Really pay attention to the customer service you receive from the buyer. Think about how you want to be treated as a buyer, and take notes. Take your time during this process. Interact with the sellers. Get involved in hot auctions to see what they are like. In your spare time, start making notes about the hot items that you see. These notes will come in handy later.

EBay works just like any other business. You have to determine what people want to buy before you can hope to be successful. There are very specific items that sell really well on eBay – you just have to figure out what those items are. There are many resources for finding out this information. Start with the lessons that eBay offers to their sellers. Strongly consider attending the eBay University as well. This is the next step in the process. After you have had the eBay buyer experience, it is time to learn how to be an eBay seller.

Read all of the information eBay provides for you at the site. The information is free and you will learn a great deal from it. Take full advantage of this – before you start setting up your first auction or your eBay store! By reading through all of the resources, you will avoid making numerous mistakes that so many before you have made. This is another step towards building a successful eBay business. Once you’ve made it through the learning process, you should know everything you need to know to get started with a money making eBay business of your very own.

EBay University – What Is It All About?

EBay University is the learning program that eBay established to help people become successful eBay merchants. For convenience, eBay classes are held in many locations throughout the United States, and classes may also be completed from home, using your computer. You should note that all of the information you will learn through eBay University can be found on the website – for free.

However, understanding that free information isn’t always easy, eBay University will teach you how to open a seller’s account, how to conduct research and create listings, how to improve listings for greater success, how to integrate PayPal with eBay, how to monitor your auctions, and how to complete transactions.

Once you’ve finished the Selling Basics course, you are ready for the ‘Beyond the Basics’ course. This advanced course will teach you how to start and grow an eBay business, how to choose and create listing formats that sell, how to use all of the eBay resources, how to market your business, how to pack and ship your items, and much more. Both courses are reasonably priced, and well worth the short amount of time that it takes to complete each course.

Why You Should Become an EBay Seller

Are you currently looking for ways to make money online? If you are, you may have come across eBay. EBay is known as an online auction website. What is nice about eBay is that just about anyone can become an eBay seller, including you. What does this mean for you? Essentially, it means that if you have items to sell, you can do so on eBay; while making money at the same time. So, if you are currently looking for ways to make money online, you are urged to examine becoming an eBay seller, as there are a number of reasons as to why you should.

Perhaps, the greatest reason as to why you should become an eBay seller is because there are no minimum auction requirements. For you, this means that you could just test the waters if you wanted to. If you were unsure as to whether or not you should rely on eBay to make money, you may want to sell a few items that you no longer need and see how it goes.

Should you like the eBay selling experience, you could continue on. However, if you were not satisfied with the results, you could stop selling on eBay right away. EBay is flexible to all sellers, particularly those just getting started. Another reason why you should become an eBay seller is because it is easy to do. EBay has a relatively easy learning curve. When listing an auction or selling an item on eBay, you are given step-by-step instructions on how you list your items and get your auctions up and running. As long as you follow the instructions provided to you by eBay, you could have your items listed online in a matter of minutes. It has been said that those with minimal computer experience are also able to sell on eBay, without any problems.

Speaking of the items that you want to sell on eBay, you will find that you can sell just about anything on eBay, within reason. There are only a few restrictions, which include inappropriate content and such. For a detailed list of prohibited eBay items, you will want to visit eBay’s help center. Despite a few restrictions, there are a large number of items that can be sold on eBay. These items include real estate, vehicles, clothing, toys, movies, books, gaming consoles, computers, beauty items, and much more.

Whether you are looking to sell something that you have in your home, something you bought from a yard sale or a thrift store, or something that can be dropped shipped from another company, you should be able to do so online with eBay.
The ability to make a profit is another one of the many reasons as to why you should become an eBay seller. What is nice about eBay is that they let you set your own price for your auctions. In fact, if you would rather outright sell your products, instead of selling them in a bidding auction, you can do so with “Buy It Now,” listings. The ability to set your own prices is one the many reasons why you should check out eBay. Having the ability to set your own prices increases your chances of being able to make a profit on eBay.

If you would like to become an eBay seller, and as previously mentioned there are a number of reasons as to why you should, you will want to register for a free eBay account. Although your eBay account is free, it will cost a small amount of money to sell items on eBay. Your eBay selling fees will all depend on how much you list your items for, as well as how much they sell for. Despite having to pay small fees, eBay is more than worth your time.

The least that you should do is give it a shot. As previously mentioned, if your eBay selling experience doesn’t go as well as you had originally hoped for, you can stop and look for other online money making opportunities.

EBay Data and Research – How Important Is It?

EBay is a business anyway you look at it. Sure, it is a great deal of fun for both the buyers and sellers, but when you look at it from another view point, you will see that it is a business from the seller’s point of view, the buyer’s point of view, and eBay’s point of view. 40 million dollars a day travels through eBay. Selling items on eBay successfully is an art, and eBay offers many different forms of Data and Research to ensure that you are selling the right items, to the right people, in the right way.

Some of the data and research is not free, but much of it is. The available resources include hot items by category, eBay Pulse, merchandising calendar, sales reports, marketplace research, buyer behavioral report, and the eBay solutions directory. These tools are quite easy to use, and the information that can be gleaned from them is extremely valuable.

The Data and Research tools are all accessible through your seller’s account, by clicking on the ‘Advance Selling’ link. Learn to use those tools, and get your piece of that $40 million eBay revenue each day.

You Can Sell Anything on eBay – Or Can You?

Over 100 million people are members of eBay. Through eBay, you can buy items in almost any category that you can imagine – at great prices. You can also sell almost anything you can imagine on eBay – people often sell items that have absolutely no real value for very high prices. There are limits, however, to what can be bought and sold.

EBay does not allow certain items to be auctioned through their website. Services are one type of ‘item’ that cannot be auctioned – simply because it is not an item. Some seller’s blatantly ignore this however. The sell of other items is illegal, even if it isn’t being sold through eBay. EBay restricts the sale of any type of item that is considered ‘illegal for sale’ in any other selling format. Illegal items such as satellite descramblers are forbidden as well.

Anything that is copyrighted - such as copies of DVDs, CDs, or software - may not be sold through eBay auctions. You can, however, sell a DVD, CD, or any software that you bought legitimately…as long as you are not just selling a copy that you made of these types of items. EBay does not allow the sale of ‘replicas.’ A replica is a knockoff version of designer items, such as purses, dresses, shoes, or sunglasses that look identical to those that have designer labels.
Items that are regulated by the state or federal government are forbidden on eBay. These items include alcoholic beverages, weapons and firearms, all tobacco products, and both prescription and illegal drugs. There are small exceptions to this rule, however. If you have a collectable, such as a tin that contains tobacco, you may sell that item if the package has never been opened, and if you state the contents of the package are not meant for consumption. There are other conditions that must be met as well when selling these types of collectables.

Any type or breed of animal or reptile may not be sold through an eBay auction. This includes animals that were once living, and are now stuffed and mounted. This rule may also apply to items that are taken from endangered species, such as Ivory. When it comes to these types of items, when in doubt, don’t.

Tickets may be sold, but it is illegal to sell tickets for a higher price than you originally paid for them. This is called ticket scalping, and it is illegal. Lottery tickets are also banned from eBay auctions, as well as raffle tickets. Again, if you are not sure if your item is eligible for an eBay auction, either don’t put it up for auction, or contact eBay to get an answer one way or the other. Don’t risk breaking the law!

How to Avoid Failure on Your eBay Auctions

Many first time sellers have one thing in common – they fail. Many of them fail time and time again, never understanding what is going wrong. They do hours of research looking for the perfect item to sell, get the auction set up, and wait for the bidding to begin. Hours go by and no bids are placed. Days go by, and there are still no bids – or there are very low bids. Finally the auction ends, and it turns out to be a total failure. Considering the huge number of sellers who run eBay auctions, there are specific things you must do, and specific things you must not do if you are to be successful.

There are many reasons why auctions fail. The most common reason is that the item is not in high demand. This problem can be avoided by doing the necessary research to determine which items sell well, and which items should be avoided. This research takes a great deal of time – but in the end, you will find that it is time well spent.

Another reason for eBay failure is pricing. No matter what your reserve price is, your opening bid price should never be more than $50 or so. This is how you will attract potential bidders to your auction. If you set that opening bid too high, most people won’t even click the link to read the description for your item. Another pricing problem is lack of research. Before you set your reserve price, you must determine what the item is really worth, and the price similar items have sold for in past eBay auctions. Poorly written descriptions are another cause of failed auctions. Poor grammar and misspelled words drive people away. Failing to post a picture of the item will also keep people from visiting your auction page. Make sure that your description is well written. This is essentially your ‘sales copy.’

Shipping prices scare people away from auctions if they are too high. Find the lowest shipping prices that you can find, and consider paying for the shipping yourself if it won’t cut into your profits too much. Do not charge handling fees.

Offer great ‘customer service’ for all of your auctions, and ask your buyers to give you feedback. If the items that you sell are everything that you said they would be, and you offer great customer service, you can expect wonderful feedback – and this feedback will help a great deal in your future auctions.

How to Sell Expensive Items on eBay

Selling expensive items on eBay is really no different than selling low cost items. Essentially, no matter what you are selling, it all comes down to how you market the item. This doesn’t mean you have to surf around the Internet placing ads here and there – when it comes to eBay auctions, the marketing is all done at the eBay website. Basically, when you set up your auction, you are setting up an automated marketing campaign.

First, you must determine what the value of your item is, in three different ways. This will help you determine what your reserve price is. On eBay, the reserve price is the lowest price that you are willing to accept for your item. First, have your high priced item evaluated to determine what the actual market value is. Next, research similar items from past auctions at eBay to see what price those items sold for. Finally, determine what the value of the item is to you. With this information, you should be able to determine the lowest amount you are willing to sell the item for.

Set your reserve price, and then set your opening bid price lower than $50 – no matter how high your reserve price is. This is a marketing tactic. It will be hard to attract potential buyers to an auction for an item selling for hundreds or thousands of dollars – but getting them to an auction where the opening bid is only $50 is quite simple. Remember, you don’t have to sell the item to anyone who bids less than your reserve price – unless you choose to do so at the close of the auction. This method of price setting resembles marketing gimmicks used by offline businesses that are simply designed to ‘get customers in the door.’

Work hard on the description for your listing. Use words that really describe your item well. Provide as many details as possible, including details that prove the authenticity of collectible items. Include pictures of the item as well. Do not try to deceive potential buyers! If the item has marks or scratches, simply be honest about it, and make sure that the pictures convey this as well. State how the item will be packed and shipped. Also let potential buyers know that shipping insurance must be purchased as well– in case the item is damaged once it leaves your possession.

For higher priced items, most eBay buyers feel more comfortable using an escrow service. Offer this as an option in your auction, with the understanding that the buyer must pay for the service. This protects both parties from fraud, and it makes many buyers more open to spending the money to obtain the item. EBay has partnered with an escrow service that is commonly used for high ticket items.

EBay Sellers: Why You Should Accept PayPal

Are you looking to become an eBay seller? If you are interested in making money online, possibly even enough to support yourself, you just may be. Over the past few years, eBay has revealed itself as an online market place where just about anyone, including you, can make money.

Although it is relatively easy to make money on eBay, as an eBay seller, there are a number of important factors that come into play. For instance, you will want to have good, quality items to sell, detailed descriptions of those items, as well as easy to see pictures. Perhaps, those are some of the most important components of becoming a successful eBay seller, but there is something else that can be just as important, your accepted methods of payment. For the best chance of success on eBay, you will want to accept a wide range of payments, including personal checks, money orders, and PayPal.

Speaking of PayPal, PayPal is one of the most common methods of payment accepted on eBay. Despite being one of the most preferred ways to shop on eBay, there are still a number of sellers who don’t accept PayPal as a form of payment. If you have yet to setup your eBay seller account, you will also want to take the time to set up a PayPal account.
Of course, you can still make money on eBay without accepting PayPal as a method of payment, but your chances for success are higher when you do. That is why it is extremely important that you at least look into getting a PayPal account.

When it comes to getting a PayPal account, you will find that you can have a personal account or a business account. If you want to make the most out of PayPal and eBay, you will want to get a business account, as it enables to you accept credits cards as a method of payment. The only difference between a business PayPal account and a personal PayPal account is the fees. The fees that you are charged will vary, but you will be charged a small fee each time someone, namely an eBay buyer, sends you a payment.

Although the PayPal fees may be a turnoff for you, you should let them be. By accepting PayPal, you are more likely to have more sales, as well as higher priced product sales, as more eBay buyers rely on PayPal to shop online. This will essentially make the fees seem minimal, as they easily pay for themselves overtime and you are still able to make a profit. In fact, your PayPal fees, from a business standpoint, can even be tax deductible.

One of the many reasons why eBay buyers like to use PayPal is because it gives them a sense of security. When using PayPal to buy items on eBay, buyers do not have to actually provide you with their bank account information or their credit or debit card numbers. This information is automatically stored in PayPal’s secure system.
EBay buyers simply have to follow the instructions on the invoice that you send them, enter in their PayPal sign in information, click a few confirmation buttons and they are good to go; no important information has to exchange hands. If you aren’t already accepting PayPal, you will want to think about the many benefits to doing so, some of which were outlined above. For more information on PayPal, you are urged to visit PayPal’s online website, which can be found at PayPal.com.

Shipping eBay Items to Customers

If you stock the products that you sell on eBay, as opposed to drop shipping, you probably spend a great deal of time and money shipping items to your customers. If you are a big success on eBay, this could quickly become a problem. Organize your shipping practices before they get out of control! Keep stamps, packing materials, and boxes on hand. You can have these items delivered to you, which will save you a lot of time. Use large padded envelopes instead of boxes whenever possible.

These envelopes are easier to handle, and usually cheaper to purchase. Furthermore, they often weigh just a little less than cardboard boxes do, which will save a bit of money on the postage. Purchase stamps and packing materials online. Not only will you save time, you will save money as well.

If you ship a lot of packages, purchasing your own set of postage scales will increase your efficiency – the expense will more than pay for itself. Other items you should invest in include a rubber stamp, label printing software, a good printer, and labels. Either use a stamp for the return label, or keep a large stock of pre-printed return labels. All you need is a plan and a little bit of organization to successfully ship your eBay items.

How to Start Buying On EBay

Are you interested in doing your online shopping on eBay? If you are and if this is your first time using eBay, you may be a little bit nervous, as many first time eBay buyers are. The good news, however, is that buying what you want on eBay is a relatively easy process. To get you started on that process, you will want to read on.

The first thing that you will want to do is register for a free eBay account. Although you do not need an eBay account to view all of the items that are currently available for sale, you do need an eBay account to bid on items listed for sale on eBay. When it comes to setting up a free eBay account all you need to do is provide personal information about yourself. This information includes your address, your phone number, and your email address. You will also have to create an eBay sign in name and a password for yourself. These items will be used to login to your eBay account. Once your account has been verified by email, you should be able to start buying right away.

Speaking of buying your items; one of the reasons why eBay is so popular is because it is one of the largest online marketplaces. Internet users are not only able to shop on eBay, but they are also able to sell on eBay. That is what has led to millions of items available for sale on eBay, at any given time. While having a large selection of items to choose from is nice, it can make finding what you want hard; however, there are ways that you can easily navigate the eBay website, to find exactly what you were looking for, in a relatively quick way.

Perhaps, the easiest way to find exactly what you are looking for on eBay is to perform an eBay search. Towards the top of eBay’s webpage, you should see a search box. This is where you will want to key in what you are looking for. The more descriptive you can be, the more accurate your results will be. For instance, if you are interested in purchasing a ladies shirt, you will want to search with “ladies M shirt.” Incorporating the size or even a brand into your search is likely to eliminate purchases that aren’t want you want or need. You should also be able to perform an advanced eBay search, which will let you enter in price ranges or only show items that are from a specific seller.

Whether you perform a standard eBay search or an advanced one, you should be presented with a number of auction listings. In most cases, those listing are listed in order based on the time that is left. For example, online auction listings that are ending soon will likely be listed first; therefore, if you see something that you like at the top of your screen, you may want to act fast. You can also, easily, choose to have all auction listings listed in order based on the time each auction was started, current location of the item, as well as by price, including highest to lowest and visa versa.

When you see the auction listings outlined from your eBay search, no matter which order you have them showing in, you should be able to see the current asking price, the cost of shipping, the amount of time that is left in the auction, a short description of the product being sold, and possibly even a picture. You can also tell what type of auction listing it is.
For instance, most eBay sellers use the traditional auction listing format, where you and other buyers bid on their products, but some use “Buy It Now,” formats, which is where you can buy an item right away, without having to bid on it. To learn more about an item appearing on your screen, simply click on the short product description link. That link will take you to a detailed sales page, which should have product descriptions, pictures, information on shipping, information accepted methods of payment, as well as instructions on how to buy the item or items in question.

As you can see, getting started on eBay is a relatively simple process. To start taking advantage of the millions of items listed on eBay, register for your free eBay account today.