Sudetenland Tales by Edward Drobinski - HTML preview
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Sudetenland Tales
Page 396
this 12 acre flood plain outside Guerneville. It's called the River Rat; a logo and lifestyle, created by the River Electric, the latest glamping resort to appear along these rural riverbanks in the Bay Area.
"It's built for the worst," owner/operator Sheofsky said. "We'll hose the furniture off and then do it again in the spring."
Sheofsky, her husband Mike, and collaborators Jessie Galloway, Michael Gibson and Maggie Wilson envisioned an outdoor resort and permanent venue to complement the Sheofskys' other business. They own the production company Shelter Co., which has supported glamping events for weddings and retreats throughout California since 2011. Along with their clothing brand, The Get Out, the River Electric expands an outdoor lifestyle brand that encourages people to touch grass but without disconnecting from running water, electricity or Wi-Fi.