4 Reasons
to Use Google Analytics
There are two kinds of site owners: the ones using Google Analytics and the ones who don’t know what they’re doing with their websites. If you’re reading this, you’ve made your first step toward becoming one of the former.
Now, website analytics may seem daunting, but fear not, the tool that you’ll learn about is beginner-friendly. While it is definitely not the only analytics tool out there, Google Analytics has several advantages over similar platforms:
Your Competitors Use It
Most probably, the businesses you compete with are among the 54% of the websites that use Google Analytics. This tool is a must-have for any serious digital project, be it a blog, an e-store, or any other type of a website.
It’s from Google (aka the World’s Largest Data Collector)
Think about it, Google is famous – if not notorious – for spying on every aspect of our online lives. Google Analytics lets you harness Google’s tracking power and use it for a good purpose.
It is Free. Well, Mostly Free
Google Analytics is a freemium service. All of the important stuff comes at no cost, and the paid version mainly caters to really large corporate websites. In a nutshell, the service is free to use for anyone.
It Gives You Tons of Insights
Google Analytics monitors every on-site action performed by your visitors and tells you almost everything you’d want to know about them (provided that you can interpret the data).