For each process to work well you need to have the right tools (eg software), techniques (eg sales pages) and skills (eg copywriting) in place. This may seem like a tall order but it does not have to be complicated. Web Business Architecture can work equally well for a small single product online business all the way up to major corporate businesses. In this report I will focus on the websites built by individual entrepreneurs and small businesses.
Note that the terms web business, online business and website all refer to the same thing – your online web business which is conducted via a website.
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