Web Business Architecture Blueprint by Tony Murphy - HTML preview

Website Promotion Objectives

Lets get back to website promotion after our detour into keywords. When promoting your website your key objectives are to:

Ï get qualified visitors to your website
Ï turn those visitors into customers, and
Ï make more sales to returning customers

The more qualified the visitor (prospect) the greater the chance of making a sale.

Tip: You should be spending about 70% of your time promoting your website. In my opinion this is the number 1 priority activity of any online web business.

There are many ways to promote a website and we could easily fill a 1000 page book with details but three of the top ways to promote your web business are:

Ï to run a blog that promotes your business Ï search engine optimization
Ï pay per click such as Google Adwords

Lets look at each of these in turn.