Ok, I can hear you.......you want to know how Google Adwords work? Right....As you probably know, Google is the largest search engine on the web getting over 200 million queries every day through its various services. Because Google is so popular, online business owners like yourself are keen for their websites to achieve a higher ranking in the search engine results it provides. A high ranking equals high traffic for your website. The search engine results page is also a great area for advertisers to promote a product or service through ads and links. That's the reason why, Google has launched its Adwords service. It opens the way for businesses to advertise products and services to a targeted audience. Google Adwords can GUARANTEE INSTANT TRAFFIC. In this service, Google displays relevant text based ads within its search engine results page termed as "Sponsored Links". Whenever a particular keyword is searched, these relevant links appear in a separate section giving excellent exposure to the sites listed.
How do you use Google Adwords? This can be broken down into 4 simple steps:Step 1 Open an account with the Google Adwords Service.
Step 2 Make sure you identify your target language and country. This is vital because you would not want your products advertised in countries where your product or service cannot be sold.
Step 3 Create an ad group. This involves designing the ad, selecting keywords and figuring out the maximum cost per click that you are willing to spend and defining bid amounts.
Step 4 Selecting an effective title tag that will grab the attention of your target audience. The title tag, normally a short phrase, is the most important part of your Adwords campaign ,so make sure that it is attractive and catchy. You should describe the website clearly and accurately. The most effective advertising relays a clear message to the target audience. A clear message will attract qualified leads, which can result in sales. Therefore, spend some time on this step as the importance of selecting the right keywords cannot be overemphasized.
There are keyword variations you can use to reach more prospects. Using these varieties and misspellings can help increase the chance of your ads being seen. Broad match is targeting keywords in a loosely defined manner. Here, the ads appear based on the keywords that have been queried by other users as opposed to exact match, which calls for the keyword to match the query exactly. Meanwhile, a keyword phrase set to phrase match will only appear when the exact phrase is searched on. A negative keyword is helpful in filtering unrelated pages.
After deciding on what title tag to use in your ad, you should then calculate a budget in order to maximize exposure. Google Adwords recommend a daily budget for each campaign. However, you should decide on a suitable and affordable budget . You should also determine the maximum cost per click. Again, Google will offer a recommended cost per click, but you do not have to go along with this. Strange as it may sound, a number one position is not ideal as it can also attract unwanted traffic and useless clicks. A number two position is more preferred as it can filter useless clicks and provide traffic with a higher conversion rate.
Google Adwords is a great tool in giving your site maximum exposure. Do ensure that Google Adwords is not your only advertising avenue. It will definitely help you find the all-important, highly targeted traffic you need.