Online Business Starter Guide by Leona Kim & Russell Reeves - HTML preview

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1. The Ugly Truths of The Internet Marketing World

 

To fellow IM newbies who are reading this... kudos to you for wanting to start your own online business -- even if it’s just to create a side income to progressively replace your day job income.

You are probably sick and tired of running on the hamster wheel, having people to tell you what to do almost every single day... instead of having full control of your life.

You want the option to live on your own terms... and more importantly, the freedom to do the things you like whenever you want, without being bogged down by financial constraints.

Having said that, let’s be clear that this “freedom” that many of us have longed for does NOT come as quickly, or as easily as claimed by those scammy get-rich-quick sites or some bogus ‘underground goo-roos'.

The sad thing is, more and more people who are frustrated with their regular jobs (or lack of a job) are duped into believing that the internet freedom lifestyle could be easily achievable.

And instead of getting the chance of achieving freedom through internet marketing, they become the easy targets for work-from-home schemes... making profiteering scammers and bogus goo-roos richer than ever.

The most common ploy used on hopeful, unsuspecting IM newbies is instant gratification (usually in the form of a shortcut to easy success).

In this case, the promise is usually to start earning good money within a few days, hours, or even minutes... using some ‘revolutionary software’, or some ‘never-before-revealed-mind-blowing- underground IM tactics’.

To be honest, the instant gratification tactic is just a small part of the marketing mechanics to influence us to buy stuff which we believe can help us achieve our desired outcome.

In all fairness, this tactic (when used correctly and ethically) can actually help us overcome our procrastination and indecisiveness... and make us take the action to get the help and guidance we need -- by buying (and using) the recommended product.

However, in the marketing jungle out there, there are those who will influence you to buy the stuff that can really benefit you... and those who will manipulate you to buy the stuff you don’t really need.

So... for anyone who is just getting started in Internet Marketing (or have tinkered with IM for a while but not getting satisfactory results yet), it is crucial to know who to follow and learn from in the IM world.

For your benefit, I’ll be referring to some industry experts (whom you can trust 100%) these are the people who put great emphasis on providing great value to you FIRST... long before they even offer you their products or services to help you achieve greater success.