AdBrite 39

AdEngage 25, 30

Adfonic 80

AdJuggler 36

Adly 82

ad marketplaces 38

Admeld 36

Ad Network Directory 33

ad networks 38

ad servers vs. 35

managing 36

selling display advertising with 31–33

ad placement

display ads 20–21

media kit information on 27

and price 23–24

ad quantity

display ads 19–20

and pricing 24

AdSense 37

ad servers 35–36

ad size

display advertising 18–19

media kit information on 27

and price 23

advertisements. See also specific headings

classified 51–52

when you open your forums 16

advertisement threads 51–52

disclosure of 52–53

effect of, on moderation 53

advertiser exclusion 37

advertisers

direct sales to (See direct ad sales to advertisers)

making your inventory easily buyable for 29–31

open line of communication with 26

pitching 29

advertising. See also display advertising

in-text monetization 39–40, 44

mobile 80–81

thread based 51–52

Advertising.com 33

advertising marketplaces 30

advertising networks, mobile 80

Adzerk 36

affiliate links 40–44

affiliate networks 33, 59, 62

affiliate programs 59–67

and automatic affiliatization 66

disclosure of 66–67

evaluating 61–62

integration of 62–65

mobile 81

and value of your traffic 60–61

affiliate tags, adding 42

Amazon.com 61, 63

aMember Pro 75

American Express 61

Android 79

Apple 79

application programming interface (API) 64

Associate-O-Matic 64

audience

filtering ads for 31

in-text monetization considerations with 47

audience data 27

audience measurement services 28

automatic affiliatization 66

Avangate 62

      

benchmarking (for ad pricing) 26

Big Commerce 71

billing 73

Bizo 32

brandable items 72

branded merchandise 68

brand specific forums 55

break-even point 71

Brogan, Chris 82

Burst Media 33

BuyAds.com 25, 30

BuySellAds.com 25, 30

BuySellAds.com PRO 36

BuzzCity 80

     

CafePress 69–70

Casale Media 33

Chammyz 70

change 16

Chitika 33

CJ (Commission Junction) 62

classified advertisements 49–51, 53

ClickBank 62

Clickbooth 62

clients, respect for 13

co-branded content 64–65

Commission Junction (CJ) 62

community management 13–14

contacts, identifying 29

content

correct monetization of 46

paid 72

relationship of ads to 21

contributed content, monetization of 39

cookies 15, 60

CoreCommerce 71

cost per acquisition (CPA) 17, 41

cost per action (CPA) 59

cost per click (CPC) 18, 39

cost per thousand impressions (CPM) 17

Cox Digital Solutions 32

CPA (cost per acquisition) 17, 41

CPA (cost per action) 59

CPA networks 33. See also affiliate programs

affiliate networks vs. 59

largest 62

CPC (cost per click) 18, 39

CPM (cost per thousand impressions) 17

custom advertising 18

      

The DECK 32

demographic data 28

design services 49

direct ads 38

direct ad sales to advertisers 22–31, 38

ad placement 23–24

ad quantity 24

ad size 23

developing media kit for 27–28

interactive ads 25

making it easy to buy ads 29–31

for mobile devices 81

pitching 29

pricing 22–26

setting rates for 25–26

and subject matter of your forums 24–25

targeting options 25

direct purchasing 70–72

disclosure

of ad threads 52–53

of affiliate programs 66–67

of discounted or free product reviews 57

of in-text monetization 47–48

in outposts 83

display advertising 15–38

and basic revenue models 16–18

best practices for 18–22

for different levels of visitors 21–22

measuring success of 33–35

mixing different strategies and services 38

optimization of 36–37

placement of 20–21

privacy policy for 15

quantity of 19–20

selling directly to advertisers 22–31

selling with ad networks 31–33

serving ads 35–36

sizes of 18–19

when you open your forums 16

Display Advertising Creative Format Guidelines 18

domain names 42

DoubleClick for Publishers (DFP) 36

     

eBay 61, 63

effective CPM (eCPM) 33–34

e-mail newsletters 19

     

Facebook 82–83

Federal Trade Commission (FTC) 66–67

Federated Media Publishing 32

FedEx 71

filters 31

Firebug 31

Flippa 49

focus groups 57–58

Ford Motor Company 61

forecasting inventory 71

Forum Runner 79–80

forums, layout of 20

forum software 20

freebies 71

FreePrivacyPolicy.com 15

Fresh Store Builder 64

FTC (Federal Trade Commission) 66–67

     

GlamMedia 32

Google 29, 64, 79

Google AdSense 26, 33, 35, 80

Google AdSense for Feeds 19

Google Affiliate Network 62

Google Analytics 27

Gourmet Ads 32

guaranteed ads 38

guaranteed basis 17

     

horizontal ad networks 33

house 38

     

iAd Network 80

IDG TechNetwork 32

impressions 17

inappropriate ads 31

Indeed 65

Infolinks 39–40

InMobi 80

in-person sales 73

interactive ads 25

Internet Advertising Bureau 18

in-text advertising 45

in-text affiliate links

density of 45

format and styling for 44

with in-text advertising 43–44

in-text monetization 39–48

advertising 39–40, 44

affiliate links 40–44

audience considerations with 47

disclosure of 47–48

ensuring correct content for 46

inform your moderators about 47

link density 45

link formatting and styling 44

tailoring integration to type of visitor 45–46

inventory

amount of 36

forecasting 71

iOS 79

iPad 79

iPhone 79

iPod Touch 79

     

job boards 65

JobThread 65

Jumptap 80

     

Kontera 39–40

     

Learnable 72

lift 34

link affiliatization 45–46

link density 45

LinkedIn 29

link injection 41, 45

link redirection 42

link rewriting 40–41

LinkShare 62

load time 35

     

madvertise 80

Magento Community 71

Marcotte, Ethan 79

MarketLeverage 62

measuring success 33–35

media kits 27–28

memberships

non-premium 77

premium 74–78

merchandise runs 69–72

Millennial Media 80

mobile 79–81

access and applications 79–80

advertising 80–81

affiliate programs 81

Mobile Theory 80

moderators (moderation)

informing, of in-text monetization service 47

of premium-member-only communities 78

product centric discussions initiated by 47

MOG Music Network 32

Mozilla Firefox 31

multi-channel attribution reporting 60

MyLikes 82

     

NAVTEQ Media Solutions 80

NDesigns 70

NetShelter Technology Media 32

network

bulk 38

price priority 38

network ads 32

Neverblue 62

niche forums

for in-text affiliate links 41

sponsorship model for 17

niche items 72

99designs 49

non-premium members 77

nSphere 65

      

OIOpublisher 30

Omakase 63

on-demand services 69

oneNetworkDirect 62

open-source shopping cart 70–71

OpenX 36

optimization

of display advertising 36–37

of mobile ads 80

optimization services 38

osCommerce 71