Little Blue Link Building BOOK by Ahrefs Team - HTML preview

Part 7: Content Repurposing

As someone who appreciates the value of high quality content, you will spend a lot of time, money, or both, on content creation. With this in mind you should make sure that you squeeze every last bit of value out of everything you produce.

Your visitors and potential customers will have different preferences on how they consume content – some may enjoy reading text based tutorials, whereas others may prefer a visual format (e.g. infographic), a video, or perhaps an audio version.

Repurposing your content is a great way to reach new audiences and pick up some nice links along the way!

For example, one text based blog post could potentially be repurposed into: -

• A video (which can be posted to youtube, vimeo and other video sharing sites)
• A slideshow (which can be posted to slideshare etc)
• A podcast (iTunes, Stitcher, Soundcloud)
• An infographic (there are lots of places to share these)

All of these should give you an opportunity to drop in a link back to the original content piece hosted on your site - driving traffic and boosting authority.

Further Reading

• 11 Genius Ways to Repurpose Content (Wordstream)
• 50+ Places To Repurpose Your Content (Coschedule)
• The Ultimate Guide To Repurposing Content (Buffer) Page 28 of 43