Internet Marketing, the Future Beholds! by PingKo - HTML preview

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Going “Viral” ...................................................... 32

Choosing the “right” type of medium...................................... 34

Five NOTs on the Social Web ................................................... 35 An Official Company Webpage: Allow customers to reach you36

Video/ Audio Publication: YouTube ............................... 38

Marketing on YouTube ............................................................ 38

Case Study: The Unbreakable Nalgene Bottle ......................... 39 YouTube Optimization: Pepsi’s Channel Page ......................... 40

Blogging and MicroBlogging........................................... 43

Blogging: Using WordPress...................................................... 44 MicroBlogging: Twitter ............................................................ 46

Social Networking Platforms.......................................... 49
Search Engine Optimization: Targeting on Light to Medium Internet Users .................................................. 53

Key word Optimization: Providing valuable content ............... 54 Search Engine Advertising: Cost-Per-Click Services ................. 56