Search Engine Optimization (aka SEO) is the method to increase your search engine rankings. You may wonder “what is search engine rankings?” and “how will that affect my business?” Well, Search engine rankings are the orders of websites which appear when you search for a key word or a phrase. The higher the rankings, the more frequent people (who search for the service or product you provide) will notice your website.
Figure 10- Illustration of the structure of Google's results page
When key words or phrases are entered into the query (technical term for the search bar), there are two different
results produced; the Organic results and the Paid results.
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