Eliminate Guesswork From Your Marketing Strategy and Convert More Sales by Charles Kangethe - HTML preview

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Introduction .............................................................................................................................. 7

Definitions ............................................................................................................................ 9

Convert More Sales. .......................................................................................................... 9

Split Testing..................................................................................................................... 10

Manual Split Testing. ....................................................................................................... 11

Automated A\B Split Testing............................................................................................ 12

Multi Variate Testing ....................................................................................................... 12

Creating An Account ............................................................................................................... 14

Testing .................................................................................................................................... 16

A\B Split Test Or Multi Variate Test? ................................................................................... 16

A\B Split Testing. ............................................................................................................. 17

Advantages of Google Website Optimizer for A\B Split Tests ........................................... 20

Multi Variate Testing. ...................................................................................................... 20

Advantages of Google Website Optimizer for Multi Variate Tests .................................... 26

Conclusions ......................................................................................................................... 27

Bonus Chapter ........................................................................................................................ 28

Headlines ............................................................................................................................ 28

First Paragraph .................................................................................................................... 29

Increase Your Credibility And Build Trust ............................................................................. 30

Testimonials .................................................................................................................... 30

Qualifications .................................................................................................................. 30

Media Recognition. ......................................................................................................... 30

Contact Information. ....................................................................................................... 31

Your Offer. ...................................................................................................................... 31

Thank You ............................................................................................................................... 32

To hard working wealth creators

Eliminate Guesswork From Your Marketing Strategy and Convert More Sales by Charles Kangethe - HTML preview

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