Chapter 2
Getting Your Site Right
Website Baseball - You're Out! - A website is also governed by rules and the umpires are your visitors.
If You Want A Website, First Comes HTML - A free way to learn HTML, the language in which web pages are written.
Conventional Formats Work - A website should follow certain conventions, as do all publishers.
Boring Is Best - Before deciding on the basics for your site, look at what others are doing.
Make Your Own Rules! - There are a lot of rules about site building. Select the best among them.
The First Fold Makes Your Site! - The first fold may matter more than the rest of the site combined.
I Built It, But Nobody Came - If a site fails, it suggests the lack of a sufficient structure and business plan.
Are Free Graphics Really Free? - As with a lot of things on the Web, it takes time to find the right graphic.
Take Credit Card Orders On The Cheap - An inexpensive way to begin taking credit card orders right now.
Choose Your Merchant Account With Care - When it's time to get a merchant account, be sure to ask the right questions.
Expand Your Business To The Web? - The only reason for a website for your business is to increase profits.
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