The purpose of this book is to introduce and reflect on some of the key writers, ideas, models and approaches in Strategic Management. Hopefully the book will bring together ideas and models from other areas of business and management study to support the planning of strategy.
Customer Relationship Management (CRM) is growing in importance due to the challenging business environment faced by organisations throughout the world today. In this textbook a review of the theoretical conditions for Customer Relationship Management is given.
Strategic Marketing is aimed as an introduction to Strategic Marketing Management for students on Marketing and Business strategy courses. It covers the origins of modern marketing, relates contemporary and classic theory to Marketing in both academic and practical terms, providing a solid...