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Organizational Theory

Organizational Theory

Jørgen Lægaard | Business Textbooks
Rating:     Rated: 3 times
Format: PDF
Published: Jan 2012
Downloads: 232
Pages: N/A

This book introduces the reader to the different theories within field of organization as well as to the different types of organizations structures which are most commonly used.

Studying Strategy

Studying Strategy

James Rowe | Business Textbooks
Rating:     Rated: 2 times
Format: PDF
Published: Jan 2012
Downloads: 230
Pages: N/A

The purpose of this book is to introduce and reflect on some of the key writers, ideas, models and approaches in Strategic Management. Hopefully the book will bring together ideas and models from other areas of business and management study to support the planning of strategy.


Business Research Methods

Business Research Methods

Dr. Sue Greener | Business Textbooks
Rating:     Rated: 8 times
Format: PDF
Published: Jan 2012
Downloads: 1157
Pages: N/A

Knowledge on research methods is absolutely essential for any student. This textbook provides an overview of the different elements required to write a thesis.

Business Information Systems

Business Information Systems

Elizabeth Hardcastle | Business Textbooks
Rating:     Rated: 2 times
Format: PDF
Published: Jan 2012
Downloads: 435
Pages: N/A

This textbook provides an overview of business information systems and provides definitions for the different systems used in companies.

Customer Relationship Management

Customer Relationship Management

Roger Baran, Christopher, et al | Business Textbooks
Rating:     Rated: 4 times
Format: PDF
Published: Jan 2012
Downloads: 436
Pages: N/A

Customer Relationship Management (CRM) is growing in importance due to the challenging business environment faced by organisations throughout the world today. In this textbook a review of the theoretical conditions for Customer Relationship Management is given.


Strategic Marketing

Strategic Marketing

Andrew Whalley | Business Textbooks
Rating:     Rated: 4 times
Format: PDF
Published: Jan 2012
Downloads: 696
Pages: N/A

Strategic Marketing is aimed as an introduction to Strategic Marketing Management for students on Marketing and Business strategy courses. It covers the origins of modern marketing, relates contemporary and classic theory to Marketing in both academic and practical terms, providing a solid...

Email Marketing

Email Marketing

The Internet Marketing Academy | Business Textbooks
Rating:     Rated: 2 times
Format: PDF
Published: Jan 2012
Downloads: 703
Pages: N/A

Email Marketing is one of the great eBooks available to download from our website. There are more than 500 textbooks, Business Books & Travel Guides in our book collection.

Essentials of Marketing Research

Essentials of Marketing Research

Paurav Shukla | Business Textbooks
Rating:     Rated: 3 times
Format: PDF
Published: Jan 2012
Downloads: 563
Pages: N/A

This textbook introduces the reader to the principles and tools of marketing research, from designing either an exploratory research design or a conclusive research design, to sample sizes, questionnaire design to data analysis.


Essentials of Marketing Research: Exercises

Essentials of Marketing Research: Exercises

Paurav Shukla | Business Textbooks
Rating:     Rated: 3 times
Format: PDF
Published: Jan 2012
Downloads: 124
Pages: N/A

After reading the theory book about Marketing Research it is time to test your knowledge to make sure that you are well prepared for your exam.

Internet Marketing

Internet Marketing

The Internet Marketing Academy | Business Textbooks
Rating:     Rated: 1 times
Format: PDF
Published: Jan 2012
Downloads: 302
Pages: N/A

Internet Marketing

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