The Career Switch Playbook into Product Management by Nkeonye Akumah - HTML preview

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Introduction ................................................................................................................................ 8

Why Product Careers Are Growing Fast ...................................................................... 8

The Rise of Digital Products ........................................................................................... 8

Why Companies Value Product Thinking ..................................................................... 9

Common Myths About Product Management ............................................................ 10

Who This Book Is For ....................................................................................................... 10

Fresh Graduates ............................................................................................................. 10

Career Switchers ............................................................................................................ 11

Early Professionals ......................................................................................................... 11

How to Use This Book ....................................................................................................... 11

Step-by-Step Learning ................................................................................................... 11

Reflection Exercises ....................................................................................................... 12

Skill-Building Roadmap ................................................................................................ 12

Chapter 1: Understanding the World of Product ........................................................... 14

What Is a Product? ............................................................................................................ 14

Physical vs Digital Products .......................................................................................... 14

Services as Products ....................................................................................................... 15

Product Lifecycle ........................................................................................................... 15

What Does a Product Professional Do? ........................................................................... 15

Problem Solving ............................................................................................................. 16

Decision Making ............................................................................................................. 16

Prioritization .................................................................................................................. 17

Stakeholder Communication ........................................................................................ 18

Key Product Roles .............................................................................................................. 18

Product Manager ........................................................................................................... 18

Associate Product Manager .......................................................................................... 19

Product Owner ............................................................................................................... 19

Product Analyst .............................................................................................................. 19

UX Researcher ............................................................................................................... 19

Day in the Life of a Product Manager ............................................................................. 19

Meetings .......................................................................................................................... 20

Strategy Work ................................................................................................................ 20

Data Review .................................................................................................................... 20

Team Coordination ........................................................................................................ 21

Final Thoughts ................................................................................................................... 21

The Career Switch Playbook into Product Management by Nkeonye Akumah - HTML preview

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