Table of Contents
Introduction
Chapter One: Benefits of Marketing Online
Online Marketing Defined
Needs for Successful Online Marketing
Online Goals
Chapter Two: Reaching Your Target Audience
Targeting Different Types of Customers
Get the Word Out
Personalizing Your Website
Using Banner Ads
Keywords
Chapter Three: Create Content That is Effective
Components of Good Content
Chapter Four: Generating Advertising That is Free
Establish Credibility
Word of Mouth Marketing
Chapter Five: E-mail Marketing
Permission Based E-mail
Build Your E-mail List
E-mail Newsletters
List Hosting Services
Great Subject Lines
Chapter Six: Build a Community Online
Chapter Seven: Strategies for Co-Branding
Adding Partners to Your Website
Integrating Partnership Products
Chapter Eight: Rising to the Top of Search Engines
Search Engine Optimization Defined
Optimizing Your Website
Submitting Your Website to Search Engines
Chapter Nine: Building E-mail Lists
Importance of lists
Chapter Ten: Forgetting About SEO
Successful Branding
Market Research
Chapter Eleven: Website Development
Your Business Design
Conclusion