What is an ‘inner brand’? Is it another new fad or instant ‘cure’ for businesses that aren't growing fast enough? Far from new, successful businesses have been using ‘inner branding’ for decades to establish their market leadership. It is a big reason why small organizations that do not have dedicated teams whose sole roles are to focus on the business fall behind their larger competitors. We will show you how you can apply the same knowledge and skills these large and successful companies use so you too can have some of their success.