TABLE OF CONTENTS
INTRODUCTION: WHO IS USING A YAHOO STORE AND WHY YOU SHOULD TOO
1 WHAT IS YAHOO! STORE?
Top Products
Will Your Business Work Online?
2 YAHOO! STORE MERCHANT SOLUTIONS
Store Design Benefits
Getting Your Product Catalog Up
Shopping Cart and Checkout
Marketing and Promotion
Will This Work For You?
3 SETTING UP YOUR ECOMMERCE STORE
Design the Store For You
Load Your Products
Setting Up Payment Methods
Establish Shipping Methods
Establish Sales Tax Costs
That Is It!
Need Help?
4 CHOOSING THE RIGHT ECOMMERCE PLAN
Check the Differences
5 MARKETING YOUR BUSINESS
Search Engine Aid
Paid Search Marketing Tools
Shopping Portals
Other Tools
6 THE IMPORTANCE OF ANALYSIS
Yahoo! Web Analytics
CONCLUSION
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