Contents
Introduction
Overview of Pricing
Pricing Strategies: Getting Started
The Bigger Picture
Pricing with Regard to Competition
Rule 1: Premium Products Sell at Premium Prices
Rule 2: Wowing through Price Is a Bad Move
Don’t Be Afraid
Times Are Changing
Increase Sales by Presenting Choices
Rewards for Customers Equals More Cash for You
Trials and Lead Generation
Banning the Word Cheap
Value Added
Summary
Overview of Added Value
Adding Value Explained
Cut-Off Dates
Limited Numbers Done Right
Standard Testimonials
Testimonials - But Better
The Ultimate Testimonial
The Standard Bonus
Bonuses - But Smarter
Bonuses Done Right
A Little Something Extra
Summary