9 Preface
Introduction 13
KEY ISSUES
19
Do we have an idea about the future?
What makes us try and reach further?
WE ARE MILLIONS OF DIFFERENT PEOPLE FROM ONE DAY TO THE NEXT 26
IT TAKES CHARACTER TO CHALLENGE THE MARKET 30
How about a laugh?
Are we really on the wrong train?
Have we identified our true objectives?
Individual or teams?
Predators or producers?
Do we manage to share a story?
Do we really need talents?
Can you reach the sun in fifty steps?
OBJECTS FOR REFLECTION 63 Juke Box
DISTORTED LOGIC OF INCENTIVES AND FALSE NOTES 64
PLAYING IN THE SPIDER-WEB OF RULES 67
ABSURD, THINGS FOR ... DWARFS! 70
THE WAY OF PROGRESS AND VICIOUS CIRCLES 73
TO IDENTIFY THE MICROBE OF VICE … 76
“I TOLD YOU SO …” 80
INNOVATING TOWARDS HAPPINESS 83
IT OPENS UP A NUMBER OF POSSIBILITIES 86
WHEN ONE DEAD MAN LEADS TO ANOTHER… 89
PERSONIFICATION OF IDEAS 93 The littleness of Sisyphos
OR THE THEME OF VAIN INDUSTRIOUSNESS 94
THERE´S A MONSTER IN OUR COMPANY 98
DREAMS, WINDMILLS AND PARTICIPATION 101
YOU ARE WHAT YOU DO, NOT WHAT YOU SAY 104
… CAN I HAVE ANOTHER POSSIBILITY? 107
AND LIVING A CLANDESTINE HEROISM 111
WORDS TO REFLECT UPON
IF WE ARE NOT HAPPY WITH CRUMBLES 117
Alibi 119
Ambition 121
Change 123
Knowledge 125
Excitement 127