Internet Marketing from the Ground Up by George Dinmore - HTML preview

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Internet Marketing From The Ground Up!

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When I first started on this report, it was only supposed to be a couple of pages long. The main reason was to give a little bit more detail into a method that I use to generate a nice income every month.

Since then however, I have been contacted more times than I can count asking to expand the scope of the methods used and get more in detail about the things I do.

What I quickly realized is that many people simply do not know where to start and that many of the products out there today assume that we all know everything already.

So, I have taken this a bit further and am going to go in detail and in depth about everything. When you finish this, you should have no doubt that you will be able to generate an income online.

It is going to take work and effort on your part however, anything in life that is worth having does.




This method works great for me, but I make no claims or promises as to how much money you will or could make.


You are hereby informed to read and put these methods into action at your own risk.



Getting Your Head Right....................1
Picking A Niche..................................3
Doing Keyword Research...................8
Picking The Right Keywords.............13 Analyzing Your Competition.............14 Intermission.......................................19 Coming Up With Content..................20 Setting Up Your Virtual Real Estate..25 Generating Traffic.............................31
Add Value To Your Real Estate.........34

A majority of the success that you will have in Internet Marketing will be derived from your mental toughness. This is important because many of the things that you read and many of the products that you buy online set you up for failure.

What do I mean?

If you go and find just about any sales letter that is selling a product that has to do with making money online a couple things should jump out at you.

The first thing is, the claims of instant income that pours into your bank account the minute you buy the product. Many of these claims are crap and the sooner that you realize that the better off you will be.

What happens is, you buy a product, read it, and start to implement what it teaches and if you are not rich overnight you somehow feel that you have failed, but hold on a minute....

In reality, the person that sold you the product has failed, for the simple fact that they have set your expectations in a way that they are impossible to meet.
Understand right off the bat that the people that make money online are the ones that stick it out, the ones that put in the extra hour, and the ones that fight through the days of no sales.

You have to decide right now, are you going to be one of the successes or are you going to be one of the people that gets stuck in a rut and throws in the hat only to try something else and fail too?

If you are looking for a quick fix or push button system to solve all of your financial problems, this guide is not for you. If however, you are willing to put the work in and follow a system that has proven to be successful, read on and lets get to work.

One of the things that it seems like people struggle with the most is picking a niche to jump into. One of the main reasons is, many systems and guides tell you to pick something that you are passionate about or something you love....

There is a problem though!

If you are anything like me, you can't go to a website like Clickbank and find something that you love or even anything that you are passionate about.

So, what I want you to do is to pick a product that is going to make you money. The question is, how do you know what product that is?

Well, there is no silver bullet, no real way to look at a product and know whether or not it is going to make you money. There are however, ways of telling whether or not it is more likely or not that the product could be a winner.
When deciding which product is right for you, there are a couple things that you can look at.

Gravity – This can be found in the product description at ClickBank. This number basically tells you how many affiliates have sold at least one unit. The higher the number, you can assume that the product is selling well and that the sales page is proving to convert.

Sales Page – Take a look at the sales page for the product. Does it interest you? Does it look professional? If you were in the market, would it compel you to rip your credit card out of your wallet and make a purchase?

Information – How much information is readily available online? For instance, if you are in the dog training niche and type “dog training tips” into Google and the first thing you see is an extensive step by step system to train a dog, that is free. There is a good chance that people will not buy what they can get for nothing. This might be a sign that you should look at another niche. If however, there isn't a whole lot of free information, but enough for you to research and get information for articles and other advertising, you probably found a good product to market.

Affiliate Resources – Most of the time, for every product there are 3 or 4 vendors on ClickBank trying to sell the same thing. Some of them give you things like articles, graphics, free reports, and other information that will help you in marketing their product. The bigger head start you can get, the better. This is a resource that I think many people overlook. Some of the affiliate resources even go as far as to give you a list of profitable keywords that you can start your campaign with.

All of the things above combined can guide you to making the right decision when you're trying to come up with the right product for you to promote.

The most important things out of what was covered above are the sales pages and the information sections.

You want to pay close attention to the sales page. If it makes you think that it was just quickly thrown together or if you look at the sales copy and think to yourself “ who in the world came up with this”? You might want to look at other similar products and skip over that particular vendor. Make sure that the process from beginning to end of the site is smooth. You want the headline to grab your attention and for there to be plenty of opportunities for the visitor to buy. Another thing to look for is to see if there are bonuses being given. Many times, the bonus that a product comes with make it a no brainer in and of itself.
Another very important thing to look for is “leaks”. This refers to the ability of the buyer to purchase the product through another payment processor. What you want to do is follow all of the links and make sure that your affiliate ID is still showing up at the bottom of the page. From what I understand, this is not as big of an issue anymore, but definitely something to watch out for.

One other important thing to keep an eye on is whether or not the vendor is collecting email addresses on a squeeze page. If they are, do yourself a favor and sign up. As you start to get emails from them, follow the links inside the emails and make sure that your affiliate ID is still intact and that they are not replacing yours with theirs. There has been some talk recently about vendors possibly stealing commission from affiliates in this manner.

Keep in mind that there is more than likely more than one person selling the same kind of product, so you do have options. Once you find a niche that you would like to get into take a look at all of the different vendors and see which one you think gives you the best opportunity to make a sale by sending visitors to the sales page.

The information portion is also going to play a huge part in your decision. As I said earlier, if someone is giving away for free what you are trying to sell, how many do you think you will sell? Chances are, you might still get a couple sales, but not enough to make any type of long term passive income.

Our main goal is to find a niche that we can settle into, do the initial work, and then collect money from it for years to come. This is exactly the reason that it is so important to do thorough research. By doing so, we are making sure that we have set ourselves up for success.

Keyword research is one of the most important things that we do online. It can be very time consuming depending on how deep you need to go in order to get keywords that you are happy with, but it is well worth the effort and will pay a great return if done correctly.

The most important thing that we need in order to do effective keyword research is a keyword tool. For the purpose of this guide I am going to be using WordTracker's free tool, due to the fact that everyone has access to it.

Before we start though, it is important to understand that for the most part these tools make guesses at the results that they give. For example, in one niche that I am in, all of the keyword tools that I have used said that a particular keyword was only getting 1 search a day. This is funny to me, because I currently get 30 visitors a day to one of my sites based on that keyword. The point I am trying to make is there is a little bit of wiggle room in the results that you get.

WordTracker reports results based on a daily search volume. This means that if it shows the number 5 after a keyword that it is searched for approximately 150 times a month.

Normally, a guide like this would go into a long drawn out ramble about how you should do keyword research and it would be really boring and you would lose interest.
I'm not going to do that. I'm going to show you how to cheat your way through keyword research.

This is by far the easiest way that I have found to research keywords and has helped me to expand out into different niches and even given me some great product ideas.

I'm going to give some examples here and try to make it as easy as possible for you to follow along. I want you to understand exactly what I am doing and how I come up with the numbers that I come up with. Make sure that you have a web browser open and ready to go.

For example purposes we are going to be researching keywords that relate to the relationship niche. It will work for just about any niche though. As a matter of a fact, I have not found a single niche that I have not been able to do my keyword research in this manner with.

Open up in your browser. Now because we are using the relationship niche as an example I am just going to type in a random keyword in the search box. I am going to use “relationship problem advice”.

When I do that, the first article that shows up for me is this one:



When that article opens, I really don't care what it says. Basically, I just want to take advantage of the fact that this person has probably spent hours researching the niche and keywords. So, what I am interested in is the keywords that they are going after.

To get that information you want to look at the source code. To do that, simply right click somewhere in the article and choose the option to “view source code”. When you do that, this is the part that we are concerned with:

<meta name="keywords" content="ways to end relationships, questions to ask before ending a relationship, get your ex back"


This tells us that the keywords that he is going after are “ways to end relationships, questions to ask before ending a relationship, and get your ex back”.

Lets take the first one of his keywords which is “ways to end relationships” and put it in keyword tracker. When we do that, we see that it is searched for 520 times a day.
Next, go to Google and enter the keyword with quotation marks. Surprise, only about 8,000 competing sites!

Now save that keyword and move onto the next one. When we put “questions to ask before ending a relationship” into WordTracker we are told that this term is searched for 324 times a day. When I check Google there are only 416 competing sites!

At this point we have 2 keywords with high daily searches and low competition. Now, you may have to go through a couple articles in order to find good keywords, but it still only takes a couple of minutes and it is much easier than the way that the “gurus” tell you to do your keyword research.

You will want to continue looking at articles and checking the source code until you have somewhere between 10 -15 keywords that you are comfortable with. It should not take you long.

One thing that I will say is, I'm not sure if this niche is profitable or not. I have never marketed to it so I have no idea how the niche converts or how much money you could make which these types of products. One thing that you can do to see what people are marketing when using these keywords is to simply follow the links in their resource boxes.

This will allow you to find out what kind of affiliate products are out there and give you some ideas about how you can monetize the keywords that you find.
Some people might find this method of keyword research unethical, I don't though. As a matter of fact, I think it is a very smart way to find keywords that we can use quickly without a ton of effort on our part.

The great thing about this method is, it will allow you to get involved with just about any niche that you want to enter.

If you put any base keywords in the search box at Ezinearticles you are going to come up with a ton of articles and can easily see what keywords people are trying to rank for. How much more of a sure thing can you ask for?

Once you have your list of keywords together that you are going to be working with, list them in order of daily searches. Since we are going to be dealing with relatively low competition, the number of competing sites does not really matter that much.

When checking Google for the competition of the keywords, keep a careful note of how many Adwords campaigns are showing up. Obviously if you can find a keyword that is getting a couple hundred searches a day, low competition, and a decent amount of Adwords campaigns showing up, you very well could have found a jackpot.

There are many things that go into deciding which keywords are “the right ones.” One thing to keep an eye on is keywords that have negative value in them such as “free”. While you will surely find a ton of keywords with these types of words in them, often times they are simply not profitable.

Lets say that you do find some keywords that generate a ton of visitors, but no sales. What do you do then?

Well, the first thing that I would recommend is to change the product that you are trying to sell them. It could just be that the sales page or the offer does not appeal to people the way that you thought it would.
If after changing the product you still don't see any sales coming in, you might want to consider adding Adsense to either your own self hosted site or to a free platform like Blogger.

This will give you another revenue stream, even it if is only a couple of dollars a day, it still adds up over time.



I have already gone over this a little bit, but this is an important part of the process so, some of the things need to be gone over a little more thoroughly.

When you plug the keyword into Google using quotation marks, there are a couple of things that you want to take note of.

l What kind of sites are ranking high (are they authority sites?) l How many Adwords campaigns are being run (pay attention) l How many competing sites without quotation marks

The first bullet point above is probably the most important. This is true because it is going to be our goal to take over their position if they are on the first page of Google. Therefore, we have to see exactly how strong they are. This will tell us how much work we will have to put in for us to rank well.

One of the best indicators to me can be found by using Yahoo Site Explorer. Basically, we will be able to find out exactly how many links the site has coming in and exactly where they are coming from.

For the purpose of an example lets go back and use the keywords from the relationship niche that we found earlier.

One of the first keywords we found was “relationship problem advice” so, lets take a look at exactly what Google will tell us so that we can analyze it a little bit further.

When you plug the keyword into Google with quotation marks it shows that there are 8,770 competing sites. Now, take a look at the Adwords Ads that are running. Not only is there a full front page of 10 ads, but there are 11 more under “more sponsored links”

So far, we are looking real good. We have low competition and 21 people are spending money to get traffic from this particular keyword.

Lets take it a step further though and analyze what the sites that already have top billing have going on. We are going to do this by analyzing what kind of links they have coming in and where they come from.

To do this, we are going to use Yahoo Site Explorer. So, open Yahoo up in a different tab. Make sure that Google is still open with the information regarding the keyword “relationship problem advice”

The first site you should see is go ahead and open that site up and you will see that the site does not really offer any good content. Honestly, it looks like it is set up to generate income through Adsense. So, we should be happy about that.

Copy the URL and click over to your Yahoo tab. Once there we are going to see how many links the site has by putting it in the Yahoo search bar in the following format:


Hit enter, what you see next usually is a bad sign. It is showing that the site has over 4,000 links pointing to it. However, in this case, if you look close enough they are all internal links. This means that pretty much all of the links are coming from other pages on the site. Usually when I see that, I take that as a good sign.

After evaluating the first site, I'm not too worried. I'm fairly confident with a little bit of work, that first spot is attainable and I could have it with some patience.

Take a look at the second competing result in Google and lets analyze it the same way. The site you should be looking at is when you plug it into Yahoo using the same format as the first site, you will see that it has over 2,000 links pointing to it. However, again most of the links are coming from within the site with the exception of a couple of directories.

Another site with a couple thousand links pointing to it is not exactly what I wanted to see. However, because of where the links are coming from, I'm not that worried about it either.

Just to do a little more investigation, lets do the same thing with the third site on the front page of Google. The URL that you should see is a URL within when you run it through site explorer you will see that there are only 9 links pointing to it.

The fourth competing site has about the same stats as the third.

From everything I have seen this is a keyword that I feel comfortable attacking with a fair amount of certainty that I can not only rank on the first page of Google, but that I can rank high on the first page. Therefore, I am going to put it aside as a good keyword to go after.

You are going to want to go through this process for each of the keywords that you have compiled. Make sure that you do this! Incomplete or sloppy research very well could hurt you in the long run.

Once you get it down, it shouldn't take you any longer than a couple of minutes per keyword and you will be done a lot faster than you think. Even though it might seem tedious, this is part of the ground work that you lay down to ensure that your campaign is successful.

No matter what you do, do not skip what we have talked about in this section. If you do, you could end up wasting a ton of time on keywords that are unattainable or even worse spending time ranking well for a keyword that is not profitable.

Lets review what we have done so far. At this point we have done the following:

1. Got our heads right
2. Picked a niche
3. Keyword research
4.Decided which keywords were the “right keywords”
5. Analyzed our competition

As it stands right now, we know exactly what we are going to market and which words we are going to use to do it.

It is important to understand though, that you can not skip steps. If you do, you will find yourself involved in a niche that you are not making any money in, wondering why.

The fact of the matter is, the people that are not making money in this business are the ones that refuse to have structure even when a step-by-step guide is put in front of them.

Do yourself a favor and make sure that you have done each of the 5 things listed above before going any further. The rest of the steps will still be there later, but the first 5 are the foundation that is going to determine whether you earn money or not.

Now that we have our niche selected and the keywords that we are going to attack picked out, the next step is to create some content to generate traffic for us.

This can be done in a couple of ways. Personally, I like to use Google to do a little bit of research. Chances are good that just by entering your keywords in Google you are going to come up with a ton of useful stuff to write about.

One thing that I like to do even before checking Google though is to go to Yahoo Answers and search for variations of my keyword. This will tell me what problems people are having and what kind of solutions are being given to them.

If you pay really close attention you will pick up a couple great titles for articles and a list of different things that you can write about. However, in this case because we have been using the keyword “relationship problem advice” what we are going to do right now is head on over to and type in a variation of our keyword, for now we will stick with “relationship problem”. One of the first threads I see is:;_ylt=AjfoHesso6OOjY6Fo iHn_40jzKIX;_ylv=3?qid=20070818194709AAXJlYM

The title of the post is: “How is ignoring someone ever a good solution to a relationship problem”

Just from the title of the post alone, I can come up with a couple of article titles right off the top of my head.


Relationship Problem Advice – Will Ignoring The problem Make It Go Away?
Relationship Problem Advice – Why Ignoring The Problem Will Not Help Your Relationship

Do you see what I am doing here? I am letting people that are having problems in this area of their life determine what my content is going to be.


I do it this way because there is not a whole lot of guess work. I do not have to wonder whether or not my content is something that people will want to read. People are already telling me that they are searching for this type of information to help them in their lives and their relationships.

Lets take a look at the next question and do the same thing. Even though this might seem repetitious on my part, I want to be absolutely certain that by the time you are done reading this guide you will be able to put it aside and carry all of these steps out on your own easily and with confidence that you are doing it correctly.

The next thread that I see is this one:;_ylt=AlQMMtUPl.5kDStT IA7a92MjzKIX;_ylv=3?qid=20070621211850AAsZP0b


The title of the question is, “what can I do to resolve this distance relationship problem”


Again, right off the bat a couple of different article titles come to mind.


Relationship Problem Advice – Is A Long Distance Relationship For You?
Relationship Problem Advice – How To Make A Long Distance Relationship Seem Close

Do you see what is going on? I could literally spend hours in Yahoo Answers and come up with 100 article titles and different problems that need to be addressed in this niche.

Now that we have a couple article titles, the next thing we have to do is come up with content for the articles. This is what I like to use Google and my own life experiences for.

You can also read other articles that are in circulation and put your own spin on things. I know that when I read almost any article, when I am done, I have ideas for how I could expand that topic in three different directions. This does take a little bit of creativity on your part, but the more you do it, the easier it will come to you.

We now know how to come up with content to write about, so it is time to put it into action. A couple pages forward in this article we are going to set up our virtual real estate, but before we do that, we are going to need some fresh and interesting content to put on it. The initial content that you have to create is kind of extensive, but keep in mind that you are opening up a new niche so there is some legwork involved. Don't let it scare you away, if you do, you will be stuck in the same ruts that you find yourself in now.

This is what you are going to need:

l 1 unique article of about 600 words l 3 rewrites of your 1 unique article l 2 unique articles of about 300 words l 3 rewrites of each of the 2 articles above

So, what we are doing is writing a total of 3 unique articles and then rewriting each of them 3 times. If you are creative and can come up with all unique articles and do not have to rewrite anything, thats great! That is always an option, but what I am doing here is trying to make it as easy as possible to get started.

There are also other ways to come up with content. You can look for PLR material that relates to your niche or you can even outsource the article writing all together. If you decide to go the PLR route, make sure that you completely rewrite the entire article so that it is unique to only you.

Once you have all of your content ready to go, make sure that you save it. I recommend to start a new folder for each one of your niches. This will help you stay organized and allow you to find everything quickly and easily.

This is where everything starts to get fun. At least for me anyway. When I get to this point, I know that I am getting close to being able to get some traffic and make some money.

Since Bum Marketing is the strategy that I use and because I am a technological moron, I choose to set up and use all free sites. There are plenty of them out there and they are both easy to get going and easy to update.

These are the sites that I use:

Now, if you are more technically inclined

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