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How to win new customers, boost company profits and avoid the common traps that many growing businesses fall into! So you've successfully started your own company. What's next? Do you want to stay small, or do you want to keep growing, capturing market share, increasing profits and building a business that you can tell in the future? If you want to keep growing your business, you will need to transition from Startup mode to Scale Up. This means new systems, new marketing and sales channels and a new mindset. Entrepreneur and business coach Russell Streeter gives you the exact formula you need to scale up your business. He explains how you need to change your mindset to entrepreneur to CEO and how to prepare for and avoid the challenges that ensnare many growing businesses.