If you are reading this then its either you have bought one of my digital products or one of my students introduced you to my business or we are connected on facebook and you requested for further information on my online business or we got connected on one of the social media platforms where we have our presence.
Before anything, this will in no way interfere with your job or business you are currently doing. All you will be required to perfom is one simple task, by just giving it less than 15 minutes of your attention per day, as I will show you shortly....
Finally this is something anyone can make money with, even someone with zero experience! Yes you heard me right, even someone with ZERO experience!
It is designed to pay newbies and experts equally. The best part is, you don’t need to sponsor or to sell to anyone at all! This business pays you every hour, 24 times a day, 7 days a week. It surely beats waiting for 30 days to get paid!
There is only one task that you are required to do; that is clicking on 10 ads per day.
In fact the #1 selling product on the Internet is TRAFFIC, which is created through Advertising. Facebook, Google, YouTube and many more are all advertising networks disguised as something else… search engines, social networks, video sharing sites and more….
All of these companies make billions of dollars each year in advertising fees.
Any successful multimillion-dollar business owner will agree— that traffic is the Holy Grail.
Websites operate much the same way as a retail store. In your due diligence, one of the most important considerations you make before opening a new store, is the location. What drives this? The amount of traffic in that area of course! And the total cost of the lease directly corresponds to the amount of foot traffic you get to your store. More traffic means a premium lease cost and vice-versa.
No matter how good the product or service you are offering, if you can not get it in front of the right audience, you wont make money and as such you will not build a profitable business.
Traditional advertising typically assumes, a “blindfold” approach to marketing. In typical traditional advertising such as radio, TV, or newspapers, you basically place an ad to a mass audience (often a mixed market) where the majority may not even be interested in your products or services. You will also have no way tracking where your customers are or which ads are converting. You are practically throwing a massive budget into a black hole and just waiting to see what comes out of it. This is not the best approach to building a massively profitable business.
Most business owner’s see marketing and advertising as an expense. This is absolutely incorrect. Advertising is NOT an expense. It is a necessity for any businesses to scale.
Online paid advertising works completely different, compared to the traditonal approach. It enables you to target and to bring your offer before a specific audience, re-target customers and track sales.
Additionally, with paid media, you get to control your budget, your cost per lead, who sees your ad, and where your ad appears. In essence you are in charge of the profitability of your business.
There is no other medium that will allow you to have the level of control that online paid advertising accords you.
Mastering traffic generation therefoe, not only puts you ahead of the pack , but also allows you to scale your business and retain a most sought after skill-set in the entire industry.
However my goal in this e-book is not to delve so much into traffic generation. I am merely giving you some information on how the digital platform works. In the next few paragraphs I will particularly share with you how Google and Facebook really work, contrary to popular perception. Your understanding of this, will help you undertsand how Traffic Monsoon works as well.
How does google work?
When most people think of Google, the first thing that comes to mind is the famous search bar set against a stark white background. The answer I often get in my training sessions is that Google is a Search Engine
That is how much many perceive Google to be. But Google is more than a mere search engine.
What really is Google?
Google is an American multinational technology company specializing in Internet-related services and products.
Yes, Google is still very much a search company and it makes sense that the majority of its revenue comes from online searches. Specifically, that revenue comes from advertising.
But Google is actually an advertsing network. More precisely put, it is a network within a network. About 89% of Google's US$74.5 billion in revenue in 2015 came from advertising. Yeah you heard right, it's advertising, and again advertising! See the graph on the next page.
The remaining 11% was from Google Play Store, Google Apps, Google Cloud Platform
and Google Fiber which are Google’s other income streams.
Google breaks down their network into 3 different venues. Search, Contextual and Display. Each of these venues has its strength. Yet, at the same time, the psychological mindsets of the people being targeted are completely different . I will quickly take you through each of the 3 networks and the audiences it targets in a few brief lines below.
Search Audiences
Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. The search network is one of the best ways to turn new prospects into customers. As a matter of fact, these are people who are more likely to purchase products and services because they are hyperactive buyers. Before I explain further on what I mean by hyperactive buyers, I want to show you what I mean by search network.
On the next page is a screenshot of what search ads look like within Google.
For illustration purposes, when you type say “web hosting“ in the Google search query you will have results similar to the screen shot below. Do you see the green ‘Ad’ in front of the top 4 search results? Do you think that’s random….? Of course not! Organizations and companies pay millions of dollars to appear at the top of the search.
In fact – any and every time you click on a result with ‘Ad’ in front of it… Google Makes Money! Remember we are the ones clicking on the advertisements that make them money! Often, we are in such a hurry we don’t even realize, this is what is happening.
The Real questions is... Why aren't you or I being paid for this?
Imagine how many people are online everyday and searching for every kind of information and clicking on ads round the clock from all around the world! Does it now make sense that these giants declare billions of dollars in profit every year? They have literally employed a global workforce, which goes unpaid! How smart is that?
Search ads will only show to people who are hungry for information, products or services, because they are potential prospects that are actively searching for a solution. Whenever someone goes to Google and types a specific keyword in the search query, they are looking for an answer or a solution. This is why they are called hyperactive. They are already in a buying trance and ready to pull out their credit card in exchange for products or services. As a result of the search network having such massive capability, there is one downside. Competition! When there’s high competition in a specific network the cost will go up. But of course you guessed it, this is a good thing for Google!
Now that doesn’t mean that the cost becomes unaffordable in this competitive space. With knowledge, you can set up campaigns to achieve a high quality score — a system that Google follows to determine cost — the cost will be far less than what other advertisers maybe paying. In other words, it is still possible to run very profitable ad campaigns.
Contextual Audiences
The next of Google’s networks is its Contextual Network. This may sound a little new to you, but don’t worry. To give you an idea, below is a screenshot of what a contextual ad looks like…
Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the identity of the user and the content displayed.
Advertising on a website is targeted to the specific individual who is visiting the website. A contextual ad system scans the text of a website for keywords and returns ads to the web page based on what the user is viewing, either through ads placed on the page or pop-up ads. The majority of the time, this type of ad is placed right beside an article. Google’s contextual network is their least expensive form of advertising traffic. However, you may experience lower conversion rates because the buying behavior is very different in contextual networks.
The ultimate key with contextual networks is positioning ads near an article that shares a similar interest or topic to what is being promoted. If you are able to make such a connection, you can experience clicks for as little as just $0.10. Yet the amount of traffic you can get from this is like a tidal wave!
Display Audiences
Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message. Display network is the most effective network within Google. This is the network that can give you access to over 2 million websites — from large news broadcasting websites to small less significant sites.
According to ComScore, a leading source for analytics in the digital world, they’ve confirmed that Google Display Network reaches 90% of Internet users. This is how powerful this single network within Google is. You may be wondering right now what exactly Google Display Network is and how it looks like.
Here’s a screen capture of what display looks like.
The audiences within display are very different from other two audiences earlier discussed. These people are not ready to purchase anything. Certainly, the placement of the ad and where it is shown will help, but you need more. You need to attract people to your ad, and make them click. Advertising is largely a game of psychology.
So in summary there are 3 different networks within Google, each with a specific target audience. As such a single ad will not successfully target these unique audiences, as each audience responds differently.
Last, but definitely not the least, I will talk to you about another advertising network that I expect anyone who has had the slightest brush with the Internet to know about…Facebook.
Now at this stage, you may be saying, “Hold on Mwansa! Did you just call Facebook an AVERTISING NETWORK? I thought it was social media platform?
Yes I did. And yes it is commonly perceived as social media platform. But it is more than that. I will explain shortly…
As I mentioned earlier, the greatest advantage of paid media advertising over the traditional brick and mortar approach is the ability to target a specific market; from a specific age, workplace, interests, online behaviors etc. The power within this network is not simply targeting, it’s precision targeting. In fact, this specific network has spent billions of dollars to acquire companies simply to enhance their precision targeting so advertisers can have better results. The network is called Facebook.
Facebook is the second most visited website in the world. It’s a place where people share their adventures, their insights of the day, and express their feelings to their circle of friends. To an average Facebook user, it is just a place to connect or simply a place patronized by young people who have nothing serious to do in life.
But there is a side of Facebook that is completely different and less understood by many. Did you know that whatever you share (including your date of birth, city, town, country, college attended, relationships etc.), comment on, like and even click on, is all tracked by Facebook and pooled into a massive database for advertisers to harvest? It is a goldmine to advertisers, because Facebook has the ability to collect all this data into one place and segment it to serve ads to their users. Not only does Facebook use its own platform to gather all these data for advertisers, but they also pool in data from their data-mining subsidiaries.
Let me ask you a simple question. Why do you think Facebook spent $1 billion to buy out Instagram? Or even $19 billion to acquire Whatsapp? If you are a user of one of these two apps, you know there’s no revenue generation from them. Did Facebook just have too much money and didn’t know what to do with it? Of course not.
Well this is the answer; Facebook acquired them to gain access to user’s data within Instagram and Whatsapp to enhance their targeting capability.
Facebook’s main revenue source is advertising. Enhancing its targeting capability for advertisers means better results for their advertisers and more revenue for Facebook.
Facebook generated $17.93 billion dollars in revenue just from advertising in 2015 alone! The only reason why Facebook has had such a quantum leap in their advertising revenue is all due to their proactive approach on enhancing their precise targeting feature. With Facebook’s advertising platform, backed by their data mine, advertisers are now able to precisely target combinations that are incomprehensible in the brick and mortar space.
You can go as deep as, 28 year old female, living in Washington DC, who just moved in the last 12 months, away from her hometown, that follows Holton Buggs, with an African-American ethnic affinity and is single. Imagine showing an ad to this group of ladies that says “MLM Success Course By A Handsome Male African-American Instructor Who Recently Moved To Washington DC.” Chances of them clicking on that ad is extremely high. You’ll probably see double digits in click-through-rate!
The power is within the targeting. Chances of you finding hundreds, thousands or tens of thousands of new customers from Facebook’s 1.65 billion active users are extremely high, all due to Facebook’s enhanced targeting feature.
Having said all this, Google or Facebook never sends you or me a cheque at the end of the week for the “work well done”, do they?
With "Traffic Monsoon" however you get paid for clicking on ads. Traffic Monsoon is absolutely the simplest and easiest way for anyone and everyone to make money.
Absolutely no special skills are required! By doing exactly what you do on Google and Facebook, with Traffic Monsoon, you can make money! How hard is that?
Before you get started, I want you to know that whoever gave you this report, knows something of value. I am glad you decided to take 30 minutes or so to read it. You will also notice some links throughout the report. Check them out; they are there to provide additional value. Read it carefully and make an intelligent decision; you won’t regret it. The Digital Economy is booming – are you?
Here’s to your success!
Mwansa Chilekwa
CEO And Co-Founder