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By continually analysing and tweaking your sales method and style, you’ll be able to continually make improvements. There are 1000’s of variables in any sales cycle, many are outside or your control, the key is to identify what you can control and then work to master them. In any conversation there are literally infinite possibilities in the words that could be spoken. Words and conversations must be crafted; the better you are at crafting them, the better your outcomes will be.