31 Days to a Better Business in 2014 by Marey Hoeppner - HTML preview
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ACTIVE VOICE
Using active instead of passive voice is the
What’s the bottom line? An outline will save
quickest and most effective change you can
you time. Use simple, active voice to give
make to your writing. What is active voice? The
credibility to your writing. These are small
subject does the action in an active sentence.
changes that yield a big return.
In a passive sentence, the target of the action
is promoted to subject.
My favorite, catchy active voice example:
Marvin Gaye’s “I Heard It Through the
Grapevine.” To demote Marvin to passive voice:
“It Was Heard By Me Through the Grapevine.”
Not a hit.
DAY 28 - Cat Miller
10 Reasons Why UberOffices is Great for