31 Days to a Better Business in 2014 by Marey Hoeppner - HTML preview

ACTIVE VOICE

Using active instead of passive voice is the

What’s the bottom line? An outline will save

quickest and most effective change you can

you time. Use simple, active voice to give

make to your writing. What is active voice? The

credibility to your writing. These are small

subject does the action in an active sentence.

changes that yield a big return.

In a passive sentence, the target of the action

is promoted to subject.

My favorite, catchy active voice example:

Marvin Gaye’s “I Heard It Through the

Grapevine.” To demote Marvin to passive voice:

“It Was Heard By Me Through the Grapevine.”

Not a hit.

DAY 28 - Cat Miller

10 Reasons Why UberOffices is Great for