SEO Foundations for Small Business Owners by Eli Davis - HTML preview

Alt Attributes

The primary purpose of alt attributes is to provide a description of a particular image for those cases when users can’t see the said image. As a rule, this happens when people view your website with text-only browsers or if there are some problems with the Internet connection or the image file. However, the use of alt attributes is more than just a good UX practice.

SEO-wise, there are two reasons to give alt attributes a proper consideration:

• First, you can use keywords, as long as they fit naturally into the description of your image. This way, you will provide search engines with an additional clue as to what your page is about.
• Second, search engines look at the alt attributes when processing images for image search results. For this reason, setting up your alt attributes is a great way to get additional traffi

Just like with any other element of your page, you wouldn’t want to stuff your alt attributes with keywords. Instead, provide a comprehensive description that will prove useful for your audience. For instance, an alt attribute text for a product image may include the product name, price, and other details. Follow the recommendations from Yoast to learn more about alt attributes and the optimization of images.