Managerial Economics by Srinivas R. Rao - HTML preview

Book written by Srinivas R Rao on Managerial Economics for Master of Business Administration(MBA)

Managerial Economics

CHAPTER – I

General Foundations of Managerial Economics - Economic Approach - Circular Flow of Activity - Nature of the Firm - Objectives of Firms – Demand Analysis and Estimation - Individual, Market and Firm demand – Determinants of demand - Elasticity measures and Business Decision Making - Demand Forecasting.

CHAPTER - II

Law of Variable Proportions - heory of the Firm - Production Functions in the Short and Long Run - Cost Functions – Determinants of Costs – Cost Forecasting - Short Run and Long Run Costs –Type of Costs – Analysis of Risk and Uncertainty.

CHAPTER - III

Product Markets -Determination Under Diferent Markets - Market Structure – Perfect Competition – Monopoly – Monopolistic Competition – Duopoly - Oligopoly - Pricing and Employment of Inputs Under Diferent Market Structures – Price Discrimination - Degrees of Price Discrimination.

CHAPTER - IV

Introduction to National Income – National Income Concepts - Models of National Income Determination - Economic Indicators - Technology and Employment - Issues and Challenges – Business Cycles – Phases – Management of Cyclical Fluctuations - Fiscal and Monetary Policies.

CHAPTER – V

Macro Economic Environment - Economic Transition in India - A quick Review - Liberalization, Privatization and Globalization - Business and Government - Public-Private Participation (PPP) - Industrial Finance – Foreign Direct Investment(FDIs).