Managerial Economics by Srinivas R. Rao - HTML preview

ABOUT THE BOOK

This book is on MANAGERIAL ECONOMICS

which is a compulsory subject for Commerce students .Even the higher level students and bachelor level students can also read it as it contains a lot of numerical problems framed by me.

CHAPTER – I

General Foundations of Managerial Economics - Economic Approach - Circular Flow of Activity - Nature of the Firm - Objectives of Firms – Demand Analysis and Estimation - Individual, Market and Firm demand - Determinants of demand - Elasticity measures and Business Decision Making - Demand Forecasting.

CHAPTER - II

Law of Variable Proportions - Theory of the Firm - Production Functions in the Short and Long Run - Cost Functions – Determinants of Costs – Cost Forecasting - Short Run and Long Run Costs –Type of Costs - Analysis of Risk and Uncertainty.

CHAPTER - III

Product Markets -Determination Under Diff erent Markets - Market Structure – Perfect Competition – Monopoly – Monopolistic Competition – Duopoly - Oligopoly - Pricing and Employment of Inputs Under Diff erent Market Structures – Price Discrimination - Degrees of Price Discrimination.

CHAPTER - IV

Introduction to National Income – National Income Concepts - Models of National Income Determination - Economic Indicators - Technology and Employment - Issues and Challenges – Business Cycles – Phases – Management of Cyclical Fluctuations - Fiscal and Monetary Policies.

CHAPTER – V

Macro Economic Environment - Economic Transition in India - A quick Review - Liberalization, Privatization and Globalization - Business and Government - Public-Private Participation (PPP) - Industrial Finance – Foreign Direct Investment(FDIs).

are the 5 chapters with various sub-topics covered in this book. All theories are given and explained and all formulae and methods are also covered in this book related to Business Economics or Managerial Economics subject.

I feel that this is a unique book as there are theory,formulae & numerical problems solved with all possible steps.

HAPPY READING.

THANKS

REGARDS

AUTHOR

(SRINIVAS R RAO)