Chapter 1: Music SEO Strategy – The Fan Journey
Chapter 1 Key Takeaway: Get To Know Your Fan Journey
Chapter 2: Find Your Band Keywords
A Basic Law of SEO: No Two Keywords Are Equal
The Most Important Keywords for Your Band
How To Research Your Band Keywords
Building Your Master Band Keyword List
Other Ways to Brainstorm Band Keywords
What To Do When You Get No Searches
What To Do When Your Band Name Isn’t Unique
Understanding The Long Tail Keywords
Chapter 2 Key Takeaway: Build Your Master Keyword List
Chapter 3: Get To Know Your SERPs
Chapter 3 Key Takeaway: Get To Know Your SERPs
Chapter 4: Optimize Your Band Website for SEO
Key Factors for Band Website SEO
Optimizing Navigation & Indexation
Title Tags & Meta Descriptions
Chapter 4 Key Takeaway: Optimize Your Band Website for SEO
Chapter 5: Get a Band Knowledge Panel
Establish Your Google Accounts
Chapter 5 Key Takeaway: Introduce Your Music to Google
Chapter 6: Optimize Your Band Schema for SEO
Chapter 6 Key Takeaway: Add Schema to Your Website
Chapter 7: Optimize Your Videos for SEO
Chapter 7 Key Takeaway: Optimize Your Videos for SEO
Chapter 8: Measuring Your SEO Results