{"id":8698,"date":"2022-10-24T22:29:06","date_gmt":"2022-10-25T06:29:06","guid":{"rendered":"https:\/\/blog.free-ebooks.net\/?p=8698"},"modified":"2022-10-24T22:29:08","modified_gmt":"2022-10-25T06:29:08","slug":"the-art-of-home-page-optimization","status":"publish","type":"post","link":"https:\/\/www.free-ebooks.net\/blog\/the-art-of-home-page-optimization\/","title":{"rendered":"The Art of Home Page Optimization"},"content":{"rendered":"\n

Anyone working in CRO or marketing knows you only have a few seconds to hook a new customer when they land on your landing page<\/a>, usually your home page. Estimates say 12s, 8s even, and now 5s.<\/p>\n\n\n\n

However long it is these days, if you want them to stay, you need to answer six questions that pop into their heads \u2013 in the correct order<\/em>. As follows:<\/p>\n\n\n\n

  1. Will your product meet my unmet need, i.e., is it relevant to me? If you don’t instantly communicate that you’ve got something they want, you’ll lose them in a nanosecond. Note the relevance here \u2013 that’s where target market comes into play. What meets a teenager’s needs may not meet those of a retiree.<\/li><\/ol>\n\n\n\n

    If your product is meeting an unmet need of this target market, AND you communicate that quickly and effectively, then they’ll ask the following (in this order):<\/p>\n\n\n\n

    1. What value is it to me? Most obviously, value can be for money \u2013 but it could also be time saving, novelty, health benefits, etc.<\/li>
    2. How good quality is this product?<\/li>
    3. Can I trust you to deliver the product at the expected quality?<\/li><\/ol>\n\n\n\n

      If all is good so far \u2013 you meet the need, give value and offer good quality \u2013 then comes questions of logistics:<\/p>\n\n\n\n

      1. How simple and convenient will this purchase be?<\/li>
      2. What will customer service be like once I’ve bought it?<\/li><\/ol>\n\n\n\n

        And finally, if you answer all of the above:<\/p>\n\n\n\n