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What Happened To Advertising? What Would Gossage Do? - PDF Preview

What Happened To Advertising? What Would Gossage Do?

What Happened To Advertising? What Would Gossage Do?

by

The Inconvenient Truth about Online Advertising and Social MediaAre brands really created by “branding campaigns”? Is there a single banner ad that was so brilliant or so effective that we all remember it? What has “display advertising” on the web become, if not the reign of large-scale, low-quality direct response? What about our obsession with social media? Do consumers really want to have “conversations” with brands? What is the real value of a Facebook Fan? What are social...
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