'The Bible Bashing: Seven Deadly Sins in Copywriting! How we Use These Tools to Exploit You!' by Mya Cherelle - HTML preview

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Fear

Okay you got me; this is not one of the 7 deadly sins. Well it should be…. This is the one that prevents people from reaching their goals. In copywriting, fear is all about finding people’s pain! Gossip is a harmful trait amongst people as it could damage a person’s rep. Also scarcity is the usual trick to fool you.

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Last chance
This is the Last day we’ll be here
The next one will be in a year’s time;
Don’t endanger your health. Take these supplements, it will help you live much longer.
Do you suffer from headaches? This will aid relief
Do you want to play an piano even though you never picked up an instrument