Fear

Okay you got me; this is not one of the 7 deadly sins. Well it should be…. This is the one that prevents people from reaching their goals. In copywriting, fear is all about finding people’s pain! Gossip is a harmful trait amongst people as it could damage a person’s rep. Also scarcity is the usual trick to fool you.

• Limited
• Only 2 left in stock, hurry whilst stock last
• Last chance
• This is the Last day we’ll be here
• The next one will be in a year’s time;
• Don’t endanger your health. Take these supplements, it will help you live much longer.
• Do you suffer from headaches? This will aid relief
• Do you want to play an piano even though you never picked up an instrument