'The Bible Bashing: Seven Deadly Sins in Copywriting! How we Use These Tools to Exploit You!' by Mya Cherelle - HTML preview

Pride

Pride is often seen as the route to all of the sins and yet the hardest to beat! Maybe that is why we don’t like people who brag? They just talk about themselves! It’s also a double edge sword because you could have a fear of failure so you won’t do it because you don’t want to look bad. Or…. you may think something is beneath you. However as copywriters we can use their faults to the best to our advantage

• This is the best one for you;
• This will make you look so good, you’ll love it;
• You deserve to look fantastic and feel great.
• Treat yourself with this;
• Don’t be like the ordinary folks. Show your superb taste with this high-class car.