'The Bible Bashing: Seven Deadly Sins in Copywriting! How we Use These Tools to Exploit You!' by Mya Cherelle - HTML preview

Avarice

The fat cats out there need more money. Every man has a price… except for them. There are people out there willing to gamble it all away on the bookies, casinos even risking losing their families. They have the perfect all-or-nothing attitude so LONG as we show them the reward. Just like gluttony, these people are reckless too.

• This Rolex watch shows your status and worth;
• Luxurious
• Very valuable
• This ivory is from Nicaragua and it will last for at least 100 years
• Expensive
• High-End
• It’s fit for a king