'The Bible Bashing: Seven Deadly Sins in Copywriting! How we Use These Tools to Exploit You!' by Mya Cherelle - HTML preview

Envy

Jealously and Envy are virtually the same thing. The only difference is jealousy you don’t admit it whilst envy you do. Don’t you just hate how good she looks whilst she eats like a pig? Whilst I need to count my calories every freakin’ day to get the same results she gets! Oh God I hate her! This also applies to a ‘humble brag’

• Don’t be like everyone else. Show your exceptional tang with this exclusive car and rub people’s ego
• You can now keep up with the Joneses
• I think this jacket looks better on you
• By having a face-lift, you will have the face you crave, people might even mistake you for a celebrity
• This product will make you hate getting all of this attention, even though you secretly like it