15 Questions About Online Advertising by Massimo Moruzzi - HTML preview

/ Home / Advertising / 15 Questions About Online Advertising
PLEASE NOTE: This is an HTML preview only and some elements such as links or page numbers may be incorrect.
Download the book in PDF, ePub, Kindle for a complete version.
PREV   NEXT

notes

[1] Frigyes Karinthy.

http://en.wikipedia.org/wiki/Frigyes_Karinthy

[2] Social media marketing.

https://en.wikipedia.org/wiki/Social_media_marketing

[3] “The dogs have it right”, page 18.

http://cdn.oreillystatic.com/radar/r1/02-00.pdf

[4] Please see Chapter 4 of:

What Happened To Advertising? What Would Gossage Do?

[5] Was there a “Twitter Revolution" in Iran?

http://foreignpolicy.com/2010/06/08/the-twitter-devolution

[6] Dell earns $3 Million selling on Twitter.

http://bits.blogs.nytimes.com/2009/06/12/dell-has-earned-3-million-from-twitter

[7] KLM: €25m per year from social media.

https://econsultancy.com/blog/65752-klm-we-make-25m-per-year-from-social-media

[8] Tony Hsieh, CEO, Zappos, as quoted in:

Mendelson, Social Media is Bullshit, page 92.

[9] Lessons from the Lego Group.

http://sloanreview.mit.edu/article/collaborating-with-customer-communities-lessons-from-the-lego-group/

[10] Please see the Introduction of:

Collier, Mack, Think Like a Rock Star.

[11] What is a Facebook 'Like' worth?

http://www.businessinsider.com/what-is-a-facebook-like-actually-worth-in-dollars-2013-3

[12] Is the value of a Facebook Fan zero?

http://blogs.forrester.com/augie_ray/10-07-08-what_value_facebook_fan_zero

[13] Social media's massive failure.

http://adcontrarian.blogspot.it/2011/03/social-medias-massive-failure.html

[14] “Organic reach” is about 16%.

https://www.facebook.com/marketing/posts/10150839503836337

[15] Time Magazine says it's 6%.

http://time.com/34025/the-free-marketing-gravy-train-is-over-on-facebook

[16] Laughing all the way to the bank.

http://www.convinceandconvert.com/social-media-tools/this-chart-explains-the-reachpocalypse-and-why-facebook-is-laughing-all-the-way-to-the-bank

[17] How they do content at Kraft.

http://adage.com/article/best-practices/kraft-content-drive-broader-marketing-effort/294892

[18] Serve camembert at room temperature.

http://www.businessinsider.com/huge-social-media-manager-does-all-day-2014-5?IR=T

[19] Coca-Cola tricked into quoting Hitler.

http://www.adweek.com/news/advertising-branding/coca-cola-suspends-makeithappy-social-campaign-162775

[20] Czech Republike?

http://www.underconsideration.com/brandnew/archives/czech_republike_more_like_czech_republicant.php

PREV   NEXT

You may also like...

Find Your Next Great Read

Describe what you're looking for in as much detail as you'd like.
Our AI reads your request and finds the best matching books for you.

Showing results for ""

Popular searches:

Romance Mystery & Thriller Self-Help Sci-Fi Business