It’s a tough call.

One of my all-time favourites is Président Camembert. I mean, 45 days to come up with the idea to tell people to serve cheese at room temperature? [18]

Coca-Cola encouraged Twitter users to mark (spam?) negative tweets from their friends with the #MakeItHappy hashtag, and then turned those tweets into cute art images using ASCII lettering code. Which was kind of nice, until the blog Gawker created a @MeinCoke Twitter bot that tweeted lines of Mein Kampf at Coca-Cola [19].

But, to me, the winner is the Czech Republic’s Tourism Board, which decided to rebrand their country to Czech RepubLIKE. What was wrong with the Czech Republic? Why did they need a rebranding? What did they achieve with this ridiculous dot-com era trick? [20]