I don't know.

But don’t ask the experts, because they seem to have a hard time agreeing. The value is supposedly anywhere between $214.81 – this would be for non-profits, according to a 2012 study [11], and, well: zero, at least according to Augie Ray at Forrester Research [12].

Who’s right? Hard to say. But there’s little doubt in my mind that those who talk about the value of a “like” being in the tens or even hundreds of dollars are clearly doing New Economy drugs. And w hat if the value were negative?

In 2010, Pepsi sat out of the Super Bowl and invested in a Social Media project named Pepsi Refresh instead. What did they get? A $350 million drop in sales and 3.5 million "likes" on Facebook. Do the math: Each "like" was worth $100. To The Coca-Cola Company [13] .