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Introduction

‘All men dream but not equal y. Those who dream by night in the dusty recesses of their

minds wake in the day to find that it was vanity; but the dreamers of the day are

dangerous men, for they may act their dream with open eyes to make it possible.’

- T. E. Lawrence

What a powerful quote, T E Lawrence was a great man and lived his life by this

philosophy, I don’t believe I could say it any better.

So, Where to start? Dating Advice is such a huge area. If I was to put al the knowledge

I have in my head into an eBook on this subject, I think it would fil over 10,000 pages,

and that’s a conservative estimate.

So my aim from this book is to give you a good grounding and insight into the different

areas of dating, from Online Dating, Speed Dating, Dating Ideas, how to act on your

date and much more. I’ve listed a few of these below:

Daytime meets – talking to women in the street or store and just starting a conversation with them. Build rapport (a good connection) and then from there asking her out for a

coffee and swap phone numbers.

Night-time meets – bars and clubs mainly. Again, similar to day time except the

nighttime is a lot harder as the women expect to be chatted up by guys and they have

their guard up as a result. Again, make friends, have fun, get her number and arrange a

date for another time.

Online Dating – my favorite, I love online dating, I don’t think that anything beats this method. You can sit at your desk and have 10 instant dates with women in a single

evening via messaging and chat. You can arrange limitless dates through online dating

as many of my clients who have used my online dating course have found out!

Speed Dating – This is great fun, I love speed dating events because everyone knows

why each of you are there, to meet someone, simple. There real y is no beating around

the bush with this one, no doubts as to whether she is single or has a boyfriend. Again,

you can get up to 20 dates or more from a single night, it al depends on how good your

communication skil s are! Imagine getting 20 dates from a single night’s entertainment.

Dance Classes – this al ows you to quite possibly meet the woman of your dreams.

Some of the most amazing women that I have ever dated, I have met at Salsa clubs as

an example. Salsa or similar dance styles al ow you to touch and hold beautiful women

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A Start Up Guide to Dating Mastery

By Neil Ward

without getting slapped! Where else can you do that?!

There are numerous ways of meeting women, the above examples are just a few of my

personal favorites.

Most people make the mistake of thinking that Dating is an external act, something that

they ‘have to do’ in this exact way to make a woman like them; but this is just not the

case in reality. I learnt this the hard way through sheer trial and error, looking back on

some of the dates I took women on now and the money I spent real y makes me cringe.

I used to think that the more beautiful the woman, the more I had to spend, when in

actual fact, the opposite is true.

Dating is actual y an internal act. The results that you get come from within you, the

women wil like you for who you are on the inside and how you make her feel, not what

you look like or how much you are wil ing to spend on her. This was a huge break-

through for me and this is what I now base my teachings on. It’s a real trick of the mind

which is only fueled by the media and these modern day Los Angeles TV shows with

the California blondes running about town demanding the World from their men.

I am going to go through my ‘Dating Mastery’ diagram in the chapters fol owing so you

can get a better vision of how I mastered dating and women. This wil be an introduction

to my model however and not the ful model as this is an introductory book.

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A Start Up Guide to Dating Mastery

By Neil Ward

OUR SECRET FORMULA:

DATING ADVICE FLOW CHART

This is the simplified version; our advanced courses through our seminars,

webinars and digital products cover each topic in more depth.

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A Start Up Guide to Dating Mastery

By Neil Ward

Meeting People

‘The foolish man seeks happiness in the distance; the wise grows it under his

feet.’

- James Openheim

Bored of sitting at home when everyone else is out having fun?

How to be more social

People often ask me how to be more social and get more

friends. Because they assume that I was always like this and

have always had lots of friends, but in reality, the truth is quite

the opposite. I find that a lot of people want to go out more but

they just don’t have the social circle of friends to go out with,

either that, or they ‘say’ they don’t want to go out to cover up

for the fact that they real y are afraid to. Laziness, is often fear

in disguise. The fear of rejection or failure is one of the mote

powerful emotions there are.

I used to be in a similar position, I didn’t have many friends to

go out with and I used to hear from other people about how amazing last night was and

this girl they ‘hooked up with’ – it used to drive me crazy, I thought ‘this guys a real jerk, why is he getting al these girls and I’m getting nothing!’

So, here’s a few tips on how to build a bigger social circle so that you can start going

out more and becoming the person that you want to be! This is not a quick fix, it wil take

time, it’s like building a house, you have to lay strong foundations first and then slowly

start to build the house up stage by stage. Often people approach socializing and

making friends in the total y wrong order, like trying to build the roof of their house first only realizing afterwards, that they have no wal s on which to place the roof.

My aim here is that after reading this section, you wil never sit around the house again

thinking ‘I wish I could go out tonight’

Step 1. The Glass is always half ful

I used to go out every day with an invisible shield around me without knowing it, I would

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A Start Up Guide to Dating Mastery

By Neil Ward

not interact with people in public if I could help it, and I certainly didn’t speak to any

women. One day I realized that I was missing out after a friend of mine said to me:

“why is your glass always half empty? You're always moaning about things instead of

seeing the positive, you should just be grateful for what

you do have, you’re far better off than most people your

age.“

A year or so later, I was running down the street one day

after a bus; (now I needed to get this bus for a very

important appointment!) No matter how fast I ran, I just

couldn’t catch it, I had missed the bus, it had already

passed the stop and so I ran to the traffic lights to try to

get on; the bus driver wouldn’t open the doors no matter what I said. So I started

shouting al sorts of abuse at him and getting very angry before walking off. Then as I

walked away, a guy walked up to the bus, smiled at the driver and pointed to the

door...... the door opened and the guy got on...

I learnt a valuable lesson that day: always be kind and courteous to people and they wil

do the same to you. Be the opposite, and you wil receive exactly that which you give

out.

This brings me on to my next point: the more people you befriend in this lifetime, the

happier you wil be and the more events you wil get invited to! It’s simple mathematics,

if you have 10 friends, you may get invited to 10 events a year, if you’re lucky! But if you have 1,000 friends – wel the odds have just gone up by 100 times!

As soon as I started to build up friendships with everyone I met, being more social just

came natural y, it was like a snowbal ... I started to meet friends of my friends, who then

introduced me to their friends and so on. Knowing how to be more social was now so

easy that I couldn't believe I hadn't thought of it before!

And I’l extend the same offer to you now reading this, feel free to send me an email or

add me to your friends list on Facebook, and who know’s, maybe one day I’l invite

you to one of my many events.

Step 2. Take advantage of every opportunity

'You miss 100% of the shots you never take‘

- Wayne Gretzky, Canadian hockey player (1961 - )

If a friend of a friend invites you out on a Wednesday night to watch a play that their

sister is in, would you go? Probably not. Actual y, I’d say that 95% of the people reading

this would say no. This is probably why the majority of people don’t have a huge social

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A Start Up Guide to Dating Mastery

By Neil Ward

circle. I always take the line that we need to take every opportunity that comes our way

in this lifetime, big or smal . You never know who you might meet at this play, and for al

you know, you could have a great time!

I truly believe that there are bigger forces that we can ever comprehend at play in the

World and Universe, and as long as we grasp the opportunities that come our way, we

wil al become a lot more happy and successful in this life. I could give numerous

examples of times that I have gone to events that I didn’t want to attend and as a result,

I have met some incredible people. Only recently I met Donald Trump in the VIP lounge

at an event that I didn’t even have a ticket to! A friend of mine asked me to attend with

him and then found that we didn’t have tickets, after several minutes of speaking with

people, we were upgraded to Diamond lounge tickets where to my absolute surprise

there was Donald Trump! Now at this stage, I could have said, “ok, it’s just pure co-

incidence that I have even got this far”, and then stopped where I felt the fear to

approach him, but I acted in spite of my fear and had a conversation with the man.

So next time someone invites you to an event and you don’t think it's ‘your thing’... re-

consider and just go for it! At worst you might have a boring night, but hey, guess what?

There is always tomorrow night! But at best you could have an amazing time, meet lots

of new people and make more friends! If you want to know how to be more social, start

taking up al opportunities that come your way. Who know’s who you may meet..

3. Keep a social calendar

Having a calendar is important for keeping track of al your

social events. If you are reading this now and saying to

yourself, ‘but I don’t own a calendar’ – then go out and buy

one or start using your digital calendar because this is

absolutely key to your success!

If you are using a paper calendar then make sure there is

enough space in each box to write the event details inside. I

actual y prefer to use my phone and tablet for my calendar as the options that come

with it are ideal for super efficiency not to mention taking a quick glance during the day

to see what I have on this week. The phone and tablets are also both networked so

when I update one, it automatical y updates the other.

Once you have your calendar up and running, start fil ing it with social events! It doesn’t

matter what you fil it with as long as you are going to be interacting with other people,

this is a key step in your journey to being more social. It could be a meal on a Monday

night with a friend at a buffet restaurant with a bar/lounge inside, a Tuesday evening trip

to the grocery store or supermarket, a Friday night out with a friend to a speed dating

event where you can practice your conversational skil s on women, a fitness class on

Saturday morning, a shopping trip on Saturday afternoon, a walk in the park or going to

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A Start Up Guide to Dating Mastery

By Neil Ward

your religious place of worship on Sunday. It real y doesn't matter! The idea of a social

calendar is not to go out to bars and clubs every night because that would not get you

very far at al .

The more diverse your calendar, the faster you will achieve dating and social

success.

Step 4. Exchange details with new people

If you real y want to learn how to be more social, here’s a top tip:

Whenever you meet new people, always exchange contact details with them!

Even if you have no interest in a woman, it’s stil highly recommended to swap contact

information with her as a friend because there is a high chance that at some point,

she wil invite you to a party/picnic/hang out. Now this is key for several reasons,

the first being that al women have other female friends, it’s common sense, right?

Yet most guys wil just shrug her off without thinking this through. So let’s think about

this for a second, what’s the first thing a woman does when looking for a guy to date?

She tel s her friends about it, who then start thinking about who they can matchmake

her with!

And this is where you come in!

This principal applies to everyone you meet, not just potential dates and female friends,

but potential guy friends too. I add everyone, men and women. Only adding women is a

big mistake as a guy, you need to make friends with the woman's male friend(s) too so

you can real y hit it off and start to be more social around groups of men and women.

Women always talk to their friends about guys if they want a second opinion, whereas

most guys just grab what they can get, this is why women are more social y aware than

men.

Let’s talk strategy now. When it comes to swapping contact information, I always use a

direct phone number swap, but failing that, Facebook or a business card is my next

preferred option these days. Facebook is key to this whole process as you can then

look at this persons pictures and social events, this wil give you a great idea of the sort of person they are and what hobbies they like. Once I adopted this adding friends

philosophy, my success rate of making new friends went up by 1,000% within a month. I

have never had a woman not accept my friend request on Facebook to this day and I

get invited to at least 2 events per week every week, and at least 30 or 40 parties per year. Can you imagine what this would do to your social and dating life if you also

adopted this philosophy?

5. Go out with your work col eagues for a drink or coffee after work

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A Start Up Guide to Dating Mastery

By Neil Ward

Going out with your col eagues after work for a drink or coffee

can be extremely beneficial in expanding your social circle. Not

only does it build up your working relationships which is

important in this day and age, but it also enables you to meet

new people when out in a social setting. This approach towards

socializing is great for meeting women when at the various

venues because it is non threatening, and the women are not

‘expecting’ men to try to hit on them in a coffee shop or in a

quiet bar or lounge on a weeknight. Because of this, it

dramatical y increases your chances of having a great

conversation with the women you meet and gives you a much

greater chance of you and her getting into strong rapport more quickly due to the lack of

distractions (loud music, guys chugging beer nearby, people acting crazy and drunk)

6. Make friends with the socialites of society and leverage their influence

Ever notice when you see your hairdresser on a Saturday night out for example, she or

he is always surrounded by people? Everyone goes over to speak to your hairdresser

because they are so friendly and respected by al , this because they make you look

good! We al love people who make us look or feel great, don’t we?

These are the people who you want to make close friends with. On a night out, you can

meet up to 20 new friends at a time just from being out with your hairdresser or socialite

of society, these people real y know how to be more social than everyone else!

People wil quite literal y approach your hairdresser al night for a chat and of course you can then say hel o to these people too, make friends with them, and exchange contact

details. To everyone else around, you wil look like the coolest most popular people in

the place... when in fact, your hairdresser wil just be being themselves and you would

be tagging along and leveraging on their influence!

7. Be the life and soul of the party

When you get an invite to a party, always go! We al tend to make these excuses when

there is a party going on that we are nervous about attending: ‘Oh, I wil only know the

guy having the party/ I’ve got no one to go with/ my favorite television show is on/ I need

to do my laundry/ I need to do this, I need to do that...’ - these are al just excuses!

It is the fear within us that tel s our conscious mind to make up an excuse not to go to

an event like this. If you are invited to a party, and you don’t know anyone, you should

stil go.

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Here’s what to do when you arrive: Walk in and find the person who invited you to the

party, then go and greet them in the most energetic (but appropriate) way possible.

Next, start to have a chat with them and compliment them on a great party. From there,

someone else wil arrive and you can be introduced to them through the host... and

again, then, meet someone else.

When I am at a party, I don’t leave until I have met most of the people at the event, I wil

not leave the party other than to get some fresh air or to make/ answer a phone cal . I

wil try to befriend everyone I meet, for this is the key to networking and building a larger social circle. Don’t be afraid to make friends, for this is key to being more social and in

turn, meeting more women.

If you think it seems unusual to befriend someone you don’t know then it wil come

across as unusual to them too in your approach and actions. But the fact is that the

uncomfortableness that you may feel is only in your own mind, it's what psychologists

refer to as your 'mental state' and it’s only in your own mind. If you are confident, people wil see that and want to meet you and be friends with you. If you are nervous, you wil

come across as nervous.... unless you have taken some acting classes of course!

8. Remember that person who invited you out for a drink?

We al tend to get these offers: “would you like to go out for a drink on Friday night?” But how many do we real y take up? Remember that guy you met at karate class who was

your sparring partner, he was tel ing you about his girlfriend and her friend and how he

wanted you al to go out for a drink together. You turned him down and made an excuse;

you told him you already had plans for Friday night, even though you didn’t...

Why do we al do this?! Doesn’t it seem crazy looking back on it now at al the offers we

turned down to make new friends. The average person receives an offer like this at least

once every 2 weeks (ok, maybe not a double date, but an offer of a drink or similar,

sure.)

Fancy going skateboarding? Coming for a drink? Going for something to eat? Meeting

for a coffee? Watching my friends show, and the list just goes on!

So why do we turn al these offers down?

Because they didn’t match the image that we look for in a friend and or, we don’t want to

take the risk. This is a very shal ow or cautious approach for some, but most people just

don’t realize they are doing it until someone points it out to us. In my case, my friend

said, “Neil, why did you say you were busy on Saturday night? You’re not doing

anything on that night, you need to start saying yes more instead of making up excuses”

It was only then that I realized that I had been passing up opportunities on a regular

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A Start Up Guide to Dating Mastery

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basis. If any of this sounds familiar to your life. start saying yes, starting today.

9. Catch up with old contacts and friends

Take a minute after this section to look through your

contacts on your mobile/cel phone address book. The

first time you do this, you wil see dozens if not hundreds

of contacts who are now no longer in your life. Some of

these contacts you can now delete, but others you can

use to re-establish old friendships again.

Just because someone was a geek at school/work, it

doesn’t mean they wil stil be a geek now, and even if they are, so what? Everyone has

something positive about them to offer you as a friend. This was a big breakthrough for

me in this area, I used to keep myself away from people who I felt were not good

enough, not cool enough or not high achievers in life; little did I know that this was

stopping me from real y connecting with people and making new friends.

I was a real trouble maker at school, the teachers did not have many nice things to say

about me and not many of my fel ow pupils did either. One of my teachers said "Neil,

you wil never make anything of your life, you wil either end up a complete failure in life or you wil end up in jail" I stil remember it as if it was yesterday.

Whenever I see my old school friends, I stop them for a chat; at first I can see that they

just want to escape from me as quickly as possible, their bodies are turned and their

feet are pointing away. But I start by apologizing for the way I acted at school and tel

them what I do now; I’m always amazed at the change in body language and interest!

Use your personal address book contacts and send a text message or if you’re feeling

real y brave, give them a cal ! I personal y prefer to text, you wil know who is worth

pursuing as they wil text you back. The others wil not, or the number is no longer in

use so you can get rid of it. Another top tip is to use the social media messaging option

on sites such as Facebook as you can write a longer message to explain things better

than a short text message.

Facebook is great for this as you can connect and find people that you have not heard

from in decades!

10. There are a lot of lonely people out there

Just because someone is the life and soul of the party and every time you see them

they are talking about something crazy they did, it doesn’t mean they are happy or

indeed tel ing the