Tony Greener has worked in management, PR, communications and marketing since 1972 having been a board director of Land Rover, BL Cars Europe, Dunlop Slazenger International, the Saudi Arabian National Guard Medical Service and Saatchi & Saatchi where he was Deputy Managing Director of the UK PR agency. He and his wife formed their own management training, marketing and communications business, Positive Images, in 1988 and they have since worked for a wide variety of clients in the UK and overseas. Clients include BT, the Corporation of London, Corus, Nestle, Abbey, Tower Bridge, Taylor Woodrow, Royal Bank of Scotland, Hewlett Packard, Porsche Cars GB, Ricoh, the English Tourist Council, the Institution of Mechanical Engineers and the Institutes of Management in both Singapore and Malaysia. He is a Senior Lecturer at Brighton University Business School and a professor at New York University – London.. Tony is the author of "The Secrets of Successful PR", published by Butterworth Heinemann in 1990 and "Internal Communications" published by Blackhall in 2000 as well as “Understanding Organisations” published online by Ventus in 2010. He is currently reading for his doctorate (PhD) in aspects of change communication.