Andrew Whalley / Author
About me
Andrew is the module coordinator for the MN2061 Marketing Management and MN3035 Marketing Research undergraduate modules, and a dissertation supervisor on postgraduate programmes at Royal Holloway. His free book written for marketing management students can be downloaded from BookBooN.com here: Strategic Marketing.
Andrew joined RHUL in July 2008 after a year as a visiting lecturer. Prior to this Andrew taught at a number of universities, commercial training business and private universities in the UK, covering a number of marketing and business strategy topics.
Before moving into higher education, Andrew ran a successful consultancy and then an interim management practice, after several director level commercial roles in marketing and sales. Andrew helped found the Institute of Interim Management, and is a Fellow of the CIM, MRS, IIM & ISMM, as well as a Freeman of the City of London and a Liveryman in the Worshipful Company of Marketors. Andrew has also served as an advisor to the UK Sales & Marketing Standards body. Andrew is also an ex-international American football coach, a qualified sports therapist and sports scientist, as well as a qualified coach in several sports.
Books I've Written
Strategic Marketing
Strategic Marketing is aimed as an introduction to Strategic Marketing Management for students on Marketing and Business strategy courses. It covers the origins of modern marketing, relates...